| Stir is part of the International Channel's
Asia Street programming block, and is produced in conjunction with
KTSF, a San Francisco-based independent television station.
"The advantage to advertisers with Asia Street and
Stir is they can now target a younger, crossover multicultural
audience," says International Channel Networks VP, ad sales,
Bill Georges. "This programming appeals to an attractive audience
of 'GenerAsians' - bilingual, bicultural, 18- to 35-year-old Asian
The series will be hosted by four young Asian Americans and will
feature individuals who have chased their goals and built careers
outside of the mainstream.