Hungama TV, which will start with 22 shows that will make up eight
hours of original content, has four driver shows in Full Toss,
Gol Gol Gullam, Noddy Aur Daddy and Kaarthika. Gol
Gol Gullam, a game show, that will air Monday to Wednesday at
5 pm. The show is produced by UTV, which will be churning out approximately
30 per cent of the total programming content for Hungama TV.
Hungama TV is a mainline broadcasting channel in the general entertainment
space in the age group 4-14 years, said Screwvala. The segment Chattar
Pattar Hour is targeted at pre-schoolers while Halla Gulla
Hour (5 pm - 6 pm) is targeted at the 10-14-year-olds. Non-Stop
Dhamaka and Ulta Pulta Club will feature live action
game shows, comedy, science fiction and adventures.
Production house Roots & Wings is doing the show Loomba
while another show Paowan will be produced by three houses
- Mahrrushk Ikh, Media Track and Creative Eye.
Noddy and Daddy, a comedy show, will air from Monday to
Tuesday at 7 pm. The show is produced by Garima Productions. The
show Kaarthika is produced by Balaji Telefilms.
Full Toss, an inter-school cricket match show shot in the
studio, will air from Thursday to Saturday at 5 pm. The show will
feature Indian players as the captain of the various school teams.
Commenting on the channel's prime band, Bose said: "Since
the TG is pre-schoolers and secondary school children, the shows
are executed in such a manner that it appeals to the whole family
as India is mostly a single TV-home country."
The marketing campaign, which is currently underway, reaches out
to 2,000 schools across 15 cities and approximately 2.2 million
school kids are being targeted. Besides schools, the multimedia
campaign is also encircled through television, radio and outdoors
such as hoardings and bus shelters.
Another marketing initiative stunt, Hungama nimbu pani,
was conducted in playgrounds across Mumbai for three days at 10
locations. Car stickers are also being utilised to spread the message
of the channel's launch date.