As per the Tam data offered by the channel, Gold Rush has helped Zee Telugu
to claim the fourth place in the particular time band, behind Gemini TV, ETV and
Teja TV. Claims a Zee Telugu channel executive, "The strategy to fight competition's
primetime soaps with a one hour gameshow has proved successful."
to the Tam data provided for week 48, Zee Telugu has recorded a share of 1.24
per cent for weekdays (CS4+ Andhra Pradesh total, 6 am to 11:59 pm) while for
weekends it is 1.86 per cent. Quoting the Tam data, the channel claims that its
programme GRPs have touched the 50 mark in week 49.
Apart from Gold Rush,
the other shows that the channel has been banking on include the primetime news
based programme Crime File, primetime soap Nishabdam, the weekend
afternoon model photography show Photo Show, the weekday afternoon cookery
show Mee Inti Vanda, the early morning religious slot, the lifestyle and
fashion show Showcase on weekdays' evening time band and the Sunday primetime
film property High Voltage Cinema where dubbed Hindi and English movies
Friday prime time telefilms band from January
about the channel's 2006 plans, spokesperson Jyoti Gosala states, "We are
planning a lot of things for the coming year. To begin with, we are launching
the Friday telefilm band Friday Releases starting January 6. Under this
band, every Friday we will telecast original telefilms produced by independent
filmmakers exclusively for the channel. We have roped in popular production houses
such as Digi Films, Dream Visuals, Houseful Entertainer and Devi Art Productions
Another property that is presently in the production stage
is a music-based show Zee Sound Party. Independent orchestra groups are
being invited to perform on the channel. Zee Telugu is yet to finalise the slot
for Zee Sound Party, according to Gosala.
feels that, Zee Telugu's recent efforts to promote its shows such as Gold Rush
and Nishabdam have helped to create a buzz about the channel in the market.
The primetime serial Nishabdam was promoted by sending direct mailers to
households, informing them about the launch of the soap. The channel is now planning
to increase the reach of Gold Rush with various audience reach programmes.
"We are looking at expanding the programme by reaching out key towns
in the state. The idea is to improve the visibility of the programme and capitalise
on the interactivity factor. Our team will be visiting households to select contestants
from all the important towns," explains Gosala.