Pointing out that an Indian success story "may result in its
replication by NGC in other world markets," Master said that
advertisers have responded enthusiastically to this new idea that
germinated about six months back.
Nat Geo Junior has been conceptualised and being put into action
after extensive research on the evolving kids' entertainment market
in India. The new block seeks to provide a balance between high
quality kids' entertainment and an environment that encourages learning
for young viewers.
Why has a kids block been brought on Nat Geo when there are already
several high-profile channels catering to the target audience? "We
felt that all other kids' channels are operating in the entertainment
space. Since we at NGC pride ourselves at providing an opportunity
for fun, even while learning something, the new idea was given shape
with ample backup from the parent company and research," Master
Adds National Geographic Channel India MD Zubin Gandevia, "Nat
Geo Junior will open up a whole new viewing experience for kids
in India. We recognise that television has taken a central role
in kids' lives and the new block will offer a unique platform where
kids will have fun and learn at the same time."
According to Gandevia, the new programming block will not only
appeal to their viewers, but will also enhance their offering to
their partners - advertisers and cable operators. The block, packaged
especially for India, will offer a unique mix of internationally
acclaimed shows like Backyard Science and the Serious
series. For animation lovers, there is Doc Eurek- an
animated series that brings alive inventions and inventors.
The Serious series - an international award winning series
that is a trailblazer in children's factual entertainment programming
--- will include Serious Desert, Serious Jungle and Serious
Arctic. This series places confident youngsters in an extreme
environment, where they are offered genuine and positive encouragement
to learn and work on a worthy environmental programme..