In addition SABTNL will enter into a programme deal with Sony to
supply content worth Rs 750 million that runs for five years. SABTNL
states that the deal will have no impact on its equity pattern as
well as the management structure. Assets like land, machinery, building,
equipment will remain with SABTNL.
Speaking to indiantelevision.com, SET India COO NP Singh told indiantelevision.com
that Sony had done a pick and choose as regards the programming
properties it had acquired from the Adhikaris.
All the titles that had been taken up were in the comedy genre,
notable among them being celebrated shows like Office, Office
and Yes Boss.