SET India CEO Kunal Dasgupta said, "We constantly endeavor
to provide innovative and engaging content for our viewers and we
are extremely excited to bring the world's No.1 game show to India
taking the channel to greater heights."
Commenting on the conceptualisation of the Indian version of this
mega game show, SET India executive vice president and business
head Tarun Katial said, "We will present an opportunity to
our viewers to experience the ultimate adrenaline rush of the thrilling
moments that the contestants are going through at each stage of
the show and for the participants, it will be a true test of temperament
and decisiveness. They will have to really put their body and mind
on the line for the 'Prize money' which will vary from a measly
sum right to a life-changing jackpot."
International versions of Deal Ya No Deal have enjoyed high
viewership worldwide with a successful track record in 43 countries
including Albania, Argentina, Australia, Austria, Belgium, Chile,
Croatia, France, Germany, Hungary, Italy, Israel Mexico, the Middle
East, the Netherlands, Russia, Spain Switzerland, Turkey, Thailand
Deal Or No Deal, as it is popularly known across countries,
was voted 'Program of the Year 2004' by Italian Viewers Oscar TV
Awards; all four Dutch series of the show have beaten average market
share for a television show across all demographics; it was also
awarded the Clarin Award for Best Entertainment Show of 2003.
Deal Ya No Deal - The Format
In Deal Ya No Deal, the contestant faces 22 cash boxes,
containing cheques varying from a measly amount to Rs 10 million.
Without knowing the content in each box, he picks one, his to keep
no matter what. The box stays sealed, as do the 21 remaining ones
that are divided amongst other contestants. Who's holding the jackpot?
Does the winner's box contain a stingy sum or an absolute fortune?
Deal Ya No Deal host Madhavan, this will mark as a comeback
on the small screen. Madhavan has worked in serials like Banegi
Apni Baat, Sea Hawks, Tol Mol Ke Bol and Ghar Jamai.
Viewers interested in participating in the show can do so by answering
a question which will appear on the channel soon wherein they can
call 190 44 242526 (your choice) or SMS 'Deal' to 2525, with the