MUMBAI: After announcing the launch of Antakshri, Star One
now is all set to launch Idea Ek Se Badhkar Ek a countdown
show premiering on 30 December at 8 pm and would be hosted
by Manoj Bohra and Tina Parakh.
countdown show includes categories ranging from Top 10 Action
Heroes, Top 10 Love Triangles to Top 10 Sizzling Singles amongst
Star India president advertising sales and distribution Paritosh
Joshi said, "Idea Ek Se Badhkar Ek is a unique advertising
funded programme and is all set to add excitement to Saturday
night viewing on Star One. With young hosts, Tina and Manoj,
there will be a great amount of interactivity in every episode
and viewers will get to win prizes as well. We are thrilled
to be associated with a young brand like Idea and hope to
reach out to our audiences."
CMO Pradeep Shrivastava said, "We are delighted to be
associated with a youth and extremely entertaining Hindi channel
like Star One. At Idea, we have always looked at opportunities
to connect with our consumers, one-on-one. Our products target
the youth and synergises with Star One as it is the fastest
growing channel today. We look forward to reaching out to
our young consumers with this new show with a twist."