The mini magazine has been developed on Qualcomm's Brew platform
and will be updated twice a month.
The consumer is increasingly demanding
more out of his mobile phone. With that in mind, the need to develop innovative
Value Added Services is imperative. We have worked closely with Mans World
and Tata Teleservices to tailor content specifically for the mobile interface.
With the mini magazine we want readers to have access to the magazine at all times.
Content will be available dynamically and will be updated on a fortnightly basis
says Coruscant Tec founder and MD Ajay Adiseshann.
is a monthly magazine targeted at contemporary Indian men. It is an Indian magazine
suffused with international sensibility but backed by local content. The magazine
covers various themes ranging from women and dating to electronic gadgets and
cars. The mobile magazine will feature select content from the print version such
as women, wheels, gadgets, style guru, grooming, Dr. Know and cricket providing
the reader with entertainment on the go.
The interesting thing
about this version is that we have worked with Coruscant Tec to provide content
from our large databank of material. Users will be able to get articles from past
issues of the print magazine. We have pooled in all our materials to offer the
consumer the very best they could ask for, said Mans World
India editor N. Radhakrishnan.