MUMBAI: Zee Network has launched its channel Zee in Indonesia.
The channel will be dubbed in the local language Bahasa.
The commercial launch of the channel was held on 1 March 2006 on
the multi-channel satellite pay-television platform Astro Nusantara
as a package.
Astro Nusantara hopes to reach 3.5 million subscribers in Indonesia
in the next three years with the channel in their basic line up. The
dubbed channel will be telecast from 13 March.
Simultaneously, another one hour band will be telecast in Malaysia
to 1.7 million households with sub-titles in Bahasa. This will be
available on Astro Prima (the local Astro channel) as a band until
Measat 3 is launched. On the launch of Measat 3 (tentatively August
2006), the entire channel Zee will be available with sub titles
to the Malay audience.
Indiantelevision.com had first reported Zee Network's plans
to work out an arrangement with Malaysia's multi-channel pay TV
operator Astro to launch a new dedicated channel with Hindi content,
for its Indonesian, Malaysian and Brunei audiences, in September
Speaking on the launch, Zee International Operations CEO Dheeraj
Kapuria said, "We take great pleasure in announcing Zee in
Bahasa. We are optimistic about the popularity of this channel,
as our viewers in Malaysia and Indonesia will now be able to enjoy
the content on Zee in a language they can easily comprehend."
The channel's content will be sourced from the flagship channel
Zee TV library, which will be localised with Bahasa Indonesia dubbing
and Bahasa Melayu subtitling, to reflect the different language,
lifestyle and viewing habits of the audiences in the three countries,
Zee Network said in an official release.
Content from the Indian sub-continent, such as top Bollywood movies,
have enjoyed high ratings in this region. The Zee channel promises
programmes of various genres which include top Hindi soap operas,
drama serials, blockbuster movies, lifestyle, entertainment and
musical programmes, the release adds.
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