MUMBAI: Nickelodeon and Movie Park Germany, a film and
entertainment theme park, have signed a multi-year strategic
partnership to bring Nickelodeon's animated children's
television programs to life in a 50,000 square feet
interactive adventure zone called Nickland.
to open in April 2007 at Movie Park Germany, Nickland
will feature seven new attractions and will be the first
Nick- themed adventure site in Europe.
inclusive within the new partnership, Nickelodeon and
Movie Park Germany will create co-branded promotions
and marketing campaigns; develop licensing and merchandising
programs within the park and increase advertising on
Nickelodeon's kid's channel, Nick in Germany.
This agreement grants Movie Park Germany theme park
rights to use Nickelodeon's characters and intellectual
properties, including SpongeBob SquarePants, Jimmy
Neutron, Dora The Explorer, My Life As A Teenage Robot,
Danny Phantom and The Backyardigans, at its
theme park. The
first two attractions to premiere will be Jimmy Neutron's
'Atomic Flyer,' a suspended coaster and 'Splash Bash,'
a romp through the undersea world of SpongeBob SquarePants,
informs an official release.