property, which is in its third season, is one of the key drivers for the local
children's channel that was acquired by The Walt Disney Company last year, Hungama
TV. Doraemon merchandise will be unveiled in January 2008 as the company
is currently in talks with potential licensees in India. Animation International
also owns another top property aired on Hungama TV, Shinchan.
Doraemon property will cut across product categories starting with publishing
and stationary like activity kits and short story books, accessories, gifts and
novelties, apparel and inner wear. Comic books will be added to the product portfolio
the three year term, KMI is looking to extend the property to mobile content and
the online domain, home furnishing, perfumes, time wear etc. Marketing deals with
FMCG companies, food chains companies, telecomm and automobile firms are on the
anvil to promote the property here.
will also organize meet and greet events through school activities, mall tours
and back to school events. Sangari said, "The Doraemon character will
be immediately available throughout the country for licensing for use by book
publishers, children's apparel manufacturers, toys and games, accessories, footwear,
watches, party goods, stationery, gifts and other such consumer products. We are
pleased to represent Animation International in India and Saarc region since they
have one of the best portfolios of animated properties in this part of the world.
We are looking forward to this long term working relationship and are quite positive
of its success in India."
new season of Doraemon will be seen this July on Hungama television at
4:30 P.M prime slot," said Kids Media India licensing and merchandising head
Pallavi Gaur. "We are looking at at least a dozen licensees in the country
drawn from various segments, in the first year itself. We are bullish on the prospects,
and expect the number of Licensees to grow by 100 per cent over the following
two-three years. We will be focusing on promotional licensing and events to have
nationwide visibility. We believe that Doraemon and other characters that we are
offering will be extremely popular."
International president Hiroshi Kondo said, "India with its growing entertainment
industry represents a wonderful opportunity for us. Add to that, the fact that
Doraemon is already a well recognized character here. We have been looking
for the right way to enter the market and I feel that working with Kids Media
represents the best approach for us, both immediately and in the long-term. Through
our partners, we will be introducing Indian children to Doraemon, and hope
to bring in many other characters over time."