's Kidology: Nickelodeon, Viacom to launch slew of products based on Neopets
's Kidology
Nickelodeon, Viacom to launch slew of products based on Neopets Team
(4 Februaryr 2008 3:00 pm)

MUMBAI: Nickelodeon and Viacom Consumer Products have announced the availability of the first wave of a new line of products based on Neopets, the largest global youth-focused virtual world, at Target stores and

This range is expected to expand to full retail distribution for Fall 2008. The new products will be showcased next week at Toy Fair 2008. The line includes series 1 of collector plush from Jakks Pacific, as well as Fun Paks and Trading Cards created by Enterplay.

The products feature an online component that ties to with exclusive virtual prize codes. While membership and wealth of content is free and open to all, the exclusive virtual prize codes provide premium play experiences for members who purchase Neopets toys. has more than 44 million global registered users, and it is the "stickiest" kids entertainment site on the internet with an average of 2 hours and 45 minutes spent on the site, per visitor per month, according to Comscore.

"We are bringing the successful digital-first world of Neopets to the real world with an amazing range of collectible products," said Nickelodeon and Viacom Consumer Products president Leigh Anne Brodsky.

"Jakks has created an irresistible line of collectible plush that kids will love, and Fun Paks from Enterplay are filled with trading cards, mini-games and prizes - both at amazingly enticing prices. Best of all, each and every Neopets product comes with exclusive virtual prize codes," Brodsky added.

The Jakks collectible plush line focuses on the extensive variety of Neopets species and characters featured throughout the world of Neopia. The product plans include multiple plush series with both limited and retired editions, which will make the plush line both collectible and coveted.

"It's a natural step for us to take the digital-first brand into the consumer products arena, and the multiplayer game and Collectors' Case will offer both new and old fans a unique, convergent play experience within the world of Neopets," said Neopets SVP and GM Kyra Reppen.

All the products will converge and tie into a new multiplayer gaming and collecting experience, called "Neopets Key Quest." The product packaging contains codes that allow kids to unlock virtual game pieces representing both plush and trading card characters as part of their Neopets Key Quest play experience.

Kids can collect and show off their Key Quest virtual game pieces in the Key Quest Collectors' Case at Members are also rewarded with special virtual game pieces for collecting an entire series of plush toys.

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