's Kidology: BabyFirst launches on BesTV in China
's Kidology
BabyFirst launches on BesTV in China Team
(2 May 2008 2:00 pm)

MUMBAI: BabyFirst has signed with Shanghai Media Group’s (SMG) IPTV platform BestTV and will will be available on the platform from this month.

Established by SMG in November, 2005, BesTV is the first IPTV new media company on the Chinese mainland. A subsidiary of SMG, BesTV serves as China’s primary IPTV platform, offering a wide range of quality family television entertainment.

The agreement with BesTV follows recent Asian deals for the fast-growing child development channel in Taiwan, Hong Kong and Korea with several more Asian carriage deals slated to close shortly.

“SMG has created an extraordinary service in BesTV and we are extremely pleased to join this innovative IPTV platform.As we continue to build our channel’s exposure throughout Asia, we feel privileged to join alongside SMG to bring BabyFirst to China via BesTV,” said BabyFirst EVP distribution Glenn Kopelson.

In addition to its recent Asian partnerships, BabyFirst continues on its international expansion fast-track, having concluded full-time carriage deals with several terrestrial and satellite operators throughout Europe and Latin American including CanalSat, France; BSkyB, UK; and Bell ExpressVu satellite and Rogers Cable in Canada.

In the US, BabyFirstTV is available on both leading satellite providers, DirecTV and Dish Networks, as well as via leading MSO’s Comcast and Charter.

BabyFirstTV offers the widest array of critically-acclaimed programming developed under the guidance of an advisory board consisting of internationally noted child psychologists, educators and pediatricians.

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