audiences will be able to view 'glanceable' content webcam streams, images,
now playing and artist information, news and sports feeds and interact
with the programme through a pop-up console online and, later in the trial, by
downloading an application to their mobile phone.
example, listeners to Simon Mayo's show will be able to see what happens in the
studios, watch guests being interviewed and read other listeners' text and email
messages on screen.
in response to audience feedback from the first phase of the trial (January 2009),
this phase also includes on-demand content, for those that miss the live broadcast,
and a mobile version of the console. The first of these will be a 45-minute compilation
of the best bits of Simon Mayo's programmes from the week, including star guests,
reviews and banter, available every Friday.
trial will also allow BBC Audio and Music Interactive to assess the public's appetite
for enhanced, visual radio offerings and share their findings with the rest of
the radio industry.