the current scenario, it is not viable to run two separate channels in UK. When
you are taking the signals out to another continent, the cost also shoots up.
You need more transponders, more space on satellite etc, which we are trying to
streamline, INX Media group director distribution Arun Mohan tells
Media was running its two channels, 9X and 9XM, separately.
hybrid channel will have full length Bollywood music apart from 9Xs original
programmes like Black, Sai Bhakton Ki Sachchi Kahaniyan, Zamaana
Badal Gaya, Bikhray Pal, Biwi O Biwi and Kuchh Kook Hota
Hai, and repeats of its shows like Dahhej, Mere Apne and Jiya Jale.
expect the hybrid channel to attract more audiences," says Mohan.