Turner International India executive director - network ad sales Rohit Sarma,
"Cartoon Network has been ahead of the curve in providing innovative solutions
to our partners and has successfully delivered impactful brand campaigns for many
years. For the first time in the Indian animation industry, Cartoon Network brings
alive the concept of in-feature brand placement and we are extremely excited to
deliver this innovation for Perfetti and Center Fruit with a seamless integration
of the brand with Balla Bowl's storyline."
Perfetti Van Melle India MD Sameer Suneja, "We feel there's a perfect brand
fit for Center Fruit. Center Fruit stands for mouth-watering taste, which has
been brought out in a compelling way within the Balla Bowl movie, making
this whole initiative a very fruitful association."