case of video marketing online, the context of the ad becomes
very important. It is no longer a case where people watch
the ad without an option as it appears along the side panels
of its screen during a match or in between a movie or serial
said, Online, the consumer may see an ad and search
about the product or conversely see the product and search
for a video on it. The toggle between the viewing and search
is five to ten times faster than in the offline case. This
makes it very interesting.
point of view is the possible change in definition of the
term TV itself. Now the medium may be classified as Internet
screen and non Internet screen. This is the main reason
why the content for the mediums needs to be differentiated.
The two media attract different audience and, thus, the same
content will just not do. Also, video offers a tool for measurability
which marketers look for in any medium they use.
content on the Internet never dies or goes offline; it only
gets buried. This is one of the main reason why there is an
urgency to seek creative thought process in generation of
online video marketing content. There is a certain whackiness
in online video content that is accepted which cannot be replicated
on TV, averred Singh.