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'Saara Akaash' collects Rs 150,000 for Indian Air Force Wives Association
 
Indiantelevision.com Team
(14 August 2003 6:30 pm)
 

MUMBAI: Recently in a promotional campaign conducted by Star Plus' new show Saara Akaash, the channel managed to garner 150,000 signatures for the Indian Air Force. Star Plus' has volunteered that for every signature collected one rupee will be deposited into Indian Air Force Wives Association fund.

 
 

According a company source, the campaign managed to get an overwhelming response in spite of the heavy monsoon showers. Working men, women, students and senior citizens eager queued to sign and scribble warm messages to the Indian Air Force.

Over 150,000 signatures were collected from Mumbai and Delhi. The book containing signatures will be kept at the Indian Air Force Museum in Palam, Delhi and Rs 150,000 (a contribution by Star that is a rupee equivalent of the number of signatures) will be given to the Indian Air Force Wives Association.

While the first of its kind serial on life in the air force Saara Akaash launched on 7 August at 9 pm on Star Plus may be creating ripples on the air waves with its emotional content, the campaign surely must have spread some cheer in the IAFWA.

 

 
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