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's Media, Advertising & Marketing Watch
Flower power to promote Sahara's 'Kucchh Pal Saath Tumhara'
The Team

(26 June 2003 1:00 pm)
MUMBAI: From distributing Kumkum packets, bangles, sending across Kundali's, to elaborate and innovative multimedia campaign across nine cities, serial makers have done it all to promote their shows. The next promotional activity on the anvil is for Sahara Manoranjan's new show Kucchh Pal Saath Tumhara.

If for their last big ticket show Mission Fateh, Sahara Manoranjan used guns (mock parades and all), this time it's roses. The Hindi entertainment channel will be distributing roses to ladies in the city to promote KPST, which launches tomorrow, 27 June.

At all major railway stations in the city -- Churchgate, Dadar, Bandra, Andheri, Kandivili, Borivali, Mulund, C.S.T, Thane, Ghatkopar, Kurla and Chembur -- young men were distributing roses to women between 4 pm to 8 pm.

What's the idea behind the activity? To put across the message that Asha Parekh's weekly soap is about a strong woman Nandini (the rose) who flowers despite the trials and tribulations (the thorns) she undergoes to emerge as a pillar of strength. Whether the public will cotton on to the message is the moot point.


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