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Indiantelevision.com's Media, Advertising & Marketing Watch
 
McCann sizzles at Radio Mirchi Kaan awards
 
Indiantelevision.com Team
(24 April 2004 5:30 am)
 
MUMBAI: Kaan they host an award! Be it in terms of innovation, effects, acts or concept, the end result of first ever radio advertisers awards by Radio Mirchi held at hotel Grand Hyatt in Mumbai was fabulous.
 
 

Amongst a handful of agencies that were included in Kaan’s hall of fame, one that shone the brightest was McCann, so much so that the host Javed Jaffery commented that the awards should have been named “Mc Cann awards” instead.

Along with co-host Neha Dhupia, Jaffery maintained a cheerful banter through out the evening, but that wasn’t the high “humour” point of the evening. Inimitable Vikram Sathey had the audience in splits with his cricket and bollywood stand up comic act. Even Jaffery’s Kallu Prasad Padhav act was extremely enjoyable; complete with many one liners about USA to politicians and even FTV.

Despite it being a debut awards ceremony, the event saw a good turnout. Sadly, since the awards, which called in invitees for an evening full of ‘wow’ entertainment didn’t start till the night fall, the numbers started dwindling towards the end.

What struck out like a sore thumb was the lack of sizeable quality entries. But instead of presenting the ‘mike’ trophies to the chalte hai nominations, the organisers and the jury took a stern stance of not giving away awards if they did not quite fit the bill. The stance won them quite a few kudos and yet some criticism too.

The evening started with veteran radio personality Ameen Sayani taking the audience down the memory lane. Amongst the entertainment line up of the evening included a musical Jugal bandi between Ranjeet Barrot, DJ Nasha and Niladhri, a refreshing musical talent of Kailash Kher including a Punjabi folksy song dedicated to Kaan awards, a breathless performance by singer Shankar Mahadevan and potpourri of item numbers by ‘dressed to thrill’ Koina Mitra.

With the 1500 strong seating arrangement dotted with the likes of Alquee Padamsee, Pralhad Kakkar, Karan Johar, Dino Morea, Sonu Nigam, Prasoon Joshi, Gauri Karnik, Chunky Pandey, Anna Bradmeyer, Babul Supriyo, Sonali Kulkarni, and Makrand Deshpande, needless to say that the glam quotient was high.

But do the organisers have quirky style quotient or what? Right from harmless tiffin boxes, stuffed dolls, cola cans, to boxer shorts and huge boxes of condoms employed in lieu of the winner envelope, they paid attention to every little detail to give the event its edge and identity. Also, instead of the official hooters (oh, so over-exploited at other award ceremonies), they had glam girls in black as the official huggers and kissers, besides the muscular bouncers as the official ‘elevators’ and members of the third sex to clap, kiss and bless.

Not that there weren’t any glitches, but despite the minor technical, timing, et al the audience did give the Kaan Awards a thumbs up. If at all any body did have any complains, the post event party with its sexy belly dancers and bangra babes had it taken care of. After the dinner, the dance floor was set and more then 200 pople grooved to DJ Naasha’s music till wee hours in the morning.

All in all, Entertainment Network India Limited’s Radio Mirchi Kaan awards sure made some good noise.

List of winners:

First set of awards:
Category: Food, Home, Décor and Leisure, Beverages

Categories- Food (Single)

1. Bronze

Agency: Everest Integrated Communications
Client: Parle Marie choice
Radio Caption: Type of tea
Created by: Milind Dhaimade, Satish Desa, John Khalkho, Pravin Kulkarni and Krishna Rao

Agency: Saatchi & Satcchi
Client: Pillsbury Masala Pizza
Radio Caption: Jignesh Bhai
Created by: Ankush Pande, Sean Colaco and Anuj Alia

Category- Food (Campaign)

1. Silver

Agency: Everest Integrated Communications
Client: Parle Marie choice
Radio Caption: Type of tea
Created by: Milind Dhaimade, Satish Desa, John Khalkho, Pravin Kulkarni and Krishna Rao

2. Bronze

Agency: McCann Erickson
Client: Alpenliebe
Created by: Mc Cann Erickson and Advent Productions

Agency: Euro RSCG
Client: Shagun
Created by: Ashish Chakravarty, Virag Mishra and Shilpi Puri

Category- Homes, Décor and Leisure

No finalist in either Single or Campaign

Category- Beverages (Single)

1. Bronze

Agency: J Walter Thompson
Client: Smirnoff Twist
Radio Caption: Church
Created by: Soumitra Rai Choudhari and Milind Nabar

Category- Beverages (Campaign)

Agency: Bates
Client: Thumbs up
Created by: Souvik Misra and Neil Adhikari

Second set of awards:
Categories: Toiletries and Household Care, Business products and services, Household sector and Consumer Durables

Category- Toiletries and Household Care (Single)

1. Bronze

Agency: Euro RSCG
Client: Mortien
Radio Caption: Platu Macchhar
Created by: Ashish Chakravarty, Virag Mishra and Shilpi Puri

Agency: Mudra Communications
Client: Ezee
Radio Caption: Wife I
Created by: Bhushan Kumar, Surendra Sharma, Sonlai Shetty, Vaneetha Saqueira and Ramesh Rabindranath


Agency: Euro RSCG
Client: Mortien
Radio Caption: Pravachan
Created by: Ashish Chakravarty, Virag Mishra and Shilpi Puri


Category- Toiletries and Household care (Campaign)

Agency: Euro RSCG
Client: Mortien
Created by: Ashish Chakravarty, Virag Mishra and Shilpi Puri

Category: Business Products and Service (Single)

No finalist

Category: Business Products and Service (Campaign)

1. Merit Certificate

Agency: J Walter Thompson
Client:Spice
Created by: Senthil Kumar, Dayanand, Sheelavantar, Navin Ram Mohan, Harsha Shanker and Parimala George

No Bronze, Silver and Gold in this category

Category: Services for the household sector

There were no finalists in both Single and Campaign set

Category: Consumer Durables (Single)

1. Bronze

Agency: Rediffusion
Client: Daikin’s AC’s
Radio Caption: Five Finalists
Created by: Adrian Mendonza, Roy Abraham and Bijoy Dowerah

Category: Consumer Durables (Campaign)

1. Bronze

Agency: Rediffusion
Client: Daikin’s AC’s
Created by: Adrian Mendonza, Roy Abraham and Bijoy Dowerah

Third set of awards

Categories: Health and Cosmetic Care, Media, Clothing, Footwear and Accessories

Category: Health and Cosmetic Care (Single)

1. Bronze

Agency: Mudra Communications
Client: Dabur Shalajit
Radio Caption: Rukhmani
Created by: Ullas Chopra

2. Merit Ceritficate

Agency: McCann Erickson
Client: Chlor-mint
Radio Caption: Bak Bak- Doobara Mat Poochana
Created by: McCann Erickson team and Advent Productions

Category: Health and Cosmetics Care (Single)

1. Silver

Agency: McCann Erickson
Client: Dabur Chawanprash
Radio Caption: Veer Ras
Created by: McCann Erickson team and Yash Raj films

Category: Health and Cosmetics Care (Campaign)

1. Silver

Agency: Euro RSCG
Client: Otrivin O
Created by: Ashok Karnik, Kapil Savant, Devraj, Tripathi, Samrat Dasgupta, Farhad Elavis and Musica

2. Bronze

Agency: McCann Erickson
Client: Dabur Chawanprash
Created by: McCann Erickson team and Advent Productions


Category: Clothing, Footwear and Accessories (Single)
No finalists in this category

Category: Clothing, Footwear and Accessories (Campaign)

1. Bronze

Agency: J Walter Thompson
Client: Levis
Created by: Senthil Kumar, Ujjwal Kabra, Menaka Menon and Harsha Shanker

Fourth set of awards

Category: Automotive and Accessories, Sports, entertainment, Travel and Leisure, Public Service, Retail Outlets and Restaurants, Unreleased awards

Category: Automotive and Accessories (Single)

1. Bronze

Agency: Ambience Publicis
Client: Sonata S20
Radio Caption: Couple
Created by: Elsie Nanji, Rahu Bhat, Manish Bhatt, Amitabh Agnihotri, Ashok Lad, Siddharth Singh, Manohar Nayak

Category: Automotive and Accessories (campaign)

1. Merit Certificate

Agency: Saatchi & Saatchi
Client: Mak Lubricant
Created by: Ankush Pande and Pritpal Lakkha

Category: Sports Entertainemtn, Travel and Leisure

No finalist in the single set and no awards in campaign categories

Category: Public Service (Single)

1. Silver

Agency: J Walter Thompson
Client: Spice
Radio Caption: Ambulance
Created by: Navin Kakkad and Navin Ram Mohan

2. Bronze

Agency: Euro RSCG
Client: BNHS
Radio Caption: Save Wild life
Created by: Ashok Karnik, Devraj Tripathi, Kapil Savant, Farhad Elavia and Servesh

Category: Public Service (campaign)

Agency: BBC
Client: Aids
Created by: Iqbal Nandra

Category: Retail Outlets, Fast Food and Restaurant
No finalist in either Single or Campaign sets

Category: Unreleased Work (Single)

1. Silver

Agency: R K Swamy
Client: Tuberculosis Control Programme
Radio Caption: Commentary
Created by: Dalip Daniel

2. Bronze

Agency: McCann Erickson
Client: Coco Cola
Radio Caption: Ghoda
Created by: McCann Erickson team

Agency: McCann Erickson
Client: Coco Cola
Radio Caption: Darwaja
Created by: McCann Erickson team

Category: Unreleased Work (campaign)

No awards in this category


Special awards categories

Excellence in Sound Design of the year
Harshvardhan from Audiotrax, Bangalore

Radio Writer of the year
Prasoon Joshi

Radio Voice of the year
Amitabh Bachchan

Crystal awards
McCann Erickson for Dabur Chawanprash

Radio Client of the year
Dabur India Limited

Radio Agency of the year
McCann Erickson

Although two special contribution awards were included in the media list- Hall of fame award to Ameen Sayani and Special Tribute to Pandit Vinod Sharma weren’t announced.

 
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