The new tagline has been introduced to consolidate KitKat's position
as one of UK's best-selling chocolate bars and give consumers a
fresh reason to buy the brand.
A media report said that KitKat's mother company Nestlé
Rowntree had no plans to change the taste or content of KitKat.
However, interesting is the fact that Nestle Australia director
of marketing communications, Ian Alwill was quoted in a media report
voicing his displeasure at the change in the slogan of KitKat saying
that the Australian office had to plans to drop the old slogan.
Whether the change of slogan for Nestle KitKat takes place in India
is a matter of 'Wait and watch.'