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Indiantelevision.com's Media, Advertising & Marketing Watch
 
Indian visitors to Hong Kong going up
 
Indiantelevision.com Team
(1 December 2004 1:00 pm)
 
MUMBAI: Indian visitor arrivals to Hong Kong continue on its upward climb. For the first ten months of 2004, Hong Kong has now welcomed 2,06,342 arrivals from India recording a growth of 45.8 per cent over the same period in 2003.
 
 
According to an official release from Hong Kong Tourism Board (HKTB), October 2004 arrivals were their best ever for October at 2,015,420, only just short of the landmark 2.07 million recorded in August.
 
 
HKTB executive director Clara Chong commented that the industry's positive growth momentum was now becoming very clear. "Earlier in the year it was difficult to benchmark our progress accurately due to the low comparison base of 2003 - but now we're comparing performance against previous records and still surpassing them," she said.

"With a few exceptions that the HKTB is addressing, we are no longer talking about recovery, but about strong organic growth. We're especially pleased with the performance of our major long-haul markets. The United States is on target to reach its highest-ever total this year, as is Australia, while the United Kingdom should achieve its best performance since 1996."

 
 
For the first ten months of 2004 overall, Hong Kong has now welcomed 17,773,512 arrivals, growth of 47.4 per cent on the same period in 2003 and 33.4 per cent on 2002. This already takes Hong Kong well past its previous best total for a full year, the 16.57 million arrivals recorded in 2002. In view of this, the HKTB has recently raised its forecast for the whole of 2004 from 20.49 million to 21.36 million.

The average occupancy rate across all categories of hotels and tourist guest houses in October was 89 per cent, compared with 85 per cent for the same month in 2003. The average achieved hotel room rate across all hotel categories and districts was HK$1,065, nearly 16 per cent improvement on the October 2003 figure, adds the release.

 
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