|T MATRIX, PRINT PASSION LAUNCHED IN INDIA
As for the key initiative Mindshare introduced in India in 2004, the
first was the launch of its cable TV channel T Matrix, which features
drama series and blockbuster films as a platform for brands wishing
to carry out localised marketing.
Apart from this, MindShare India this year also developed a planning
tool called Print Passion, which provides clients with a clearer
insight into audience involvement with specific publications.
Speaking on the same, Group M South Asia CEO Ashutosh Srivastava
said, "T Matrix was launched on the Trinity cable network (managed
by former Star distribution head Arun Mohan) in Delhi and its surrounding
areas and is available in 1.6 million homes and growing. Print Passion
on the other hand, is also available in the Delhi market and will
be rolled out in Bangalore and Mumbai over the next three to four
GLOBALLY, MINDSHARE'S BEST EVER YEAR
Globally, the agency has had the most succesful12 months in
its seven-year history, securing $ 3 billion worth of new business,
winning numerous awards and investing heavily in research.
The biggest by far of course was the $ 1.3 billion western Europe
Unilever account that Mindhsare won in a three-way pitch that included
Carat and Initiative.