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Indiantelevision.com's Media, Advertising & Marketing Watch
IMG to manage South Indian superstar R.Madhavan
Indiantelevision.com Team
(22 January 2004 7:30 pm)

MUMBAI: Former Hindi television actor and current South Indian hearthrob R Madhavan has inked an artiste management agreement with sports, leisure and lifestyle management and marketing company IMG.


Under the agreement, IMG will represent and target opportunities for all Madhavan's off-screen commercial activities including endorsements, appearances, speaker representation and ad films.

Madhavan has starred in 11 South Indian and two Hindi films and has featured in over 1,800 episodes of serials on television, mostly in Hindi. Apart from the Filmfare award, he has won numerous accolades such as the Cinema Express award for the best newcomer, best actor award for the film Run, Best Supporting Actor award by SICA and the V Shantaram award for best supporting actor for Anbe Sivam.

This apart he is an official brand ambassador for multinational brands Pepsi and Airtel and has modeled in various advertisements for prominent brands like Bajaj, Ponds, Fair and Lovely, and TVS.

"We are pleased to represent R Madhavan, as he is not only a great actor, but also a perfect brand ambassador. He has a multi-faceted personality and has accomplished a great deal at a very young age in various fields - he is the embodiment of the modern Indian actor - a combination of contemporary and traditional with a ring of confidence," says IMG/TWI South Asia managing director and senior international vice president Ravi Krishnan."We are glad to get an opportunity to work with him and look forward to partnering with him in his professional journey."

'Madhavan is a successful Hindi film and TV actor, south Indian superstar, and a sportsman to boot. IMG says he is quite a hot property'

He adds: "IMG will bring its global expertise in talent management to realise Madhavan's immense potential. IMG has an alliance with creative artists agency, the most dominant talent agency in Hollywood, with whom we collaborate to develop new business opportunities for various world-famous clients. "

Among others, CAA's family includes Brad Pitt, Julia Roberts, Tom Cruise, Steven Spielberg, Nicole Kidman, Faith Hill, Keanu Reeves, Mike Nichols, Gore Vidal, Stephen King, Cameron Diaz, Jewel, Santana, Carl Reiner and Bob Dylan.

"I have known and worked closely with IMG for various projects and I am really excited to join their roster of amazing clients," agrees Madhavan. "I have realized that IMG, with its expertise, experience and global reach are ideally placed to help me achieve my professional goals."s

Madhavan's abilities are not just restricted to the glamour world. He is an avid sportsman and a golfer with a handicap of 12, and he recently spent time at the IMG-owned David Leadbetter Golf Academy in Florida. A national level basketball player, he represented India as a cultural ambassador to Canada through Rotary International when he was just 19 and then as a junior defense ambassador to England through the NCC three years later. The same year he represented India at the Young Bussinessmans Conference in Japan. Awarded the Best Turned Out NCC cadet at the national level for the Republic Day parade in 1991, Madhavan has trained with the Royal Navy, Army and Air Force during his stay in England in 1992.

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