The first step being creating a good idea, Rustia went on to say that the
next step is to gather all visual references that one can get hold
off. Sketching and drawing pictures was pointed out to be as key
in the production of designer promos.
A good idea is that which makes a spot a designer ad. When a good
idea is conceptualised, people jump at it. Hence he stated that
a designer promo need not have designer budgets.
Ideas should be simple and should have a connect. Designer promos
with words evoke emotion and make a strong bonnet with the people.
Memorable visuals are another aspect that go into the creation of
these promos's. If visuals need that extra push, one needs to get
it done yourself. Using illustration and animating the whole spot
can help tell a great story.