|"Kelloggs Chocos is built on the core equity
of fun and adventure. Given the overwhelming success and response
to our recent Spider-Man 2 promotion, we were inspired to continue
the excitement and introduce new elements in the Chocos story,"
said Kellogg India Pvt Ltd managing director K Venkatachalam.
"Our communication for Kelloggs Chocos has always been
based on the adventure platform. This is the first time we are using
a combination of interactive media to dialogue with our target audience
in India," he added.