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Kellogg's Chocos readies new interactive contest for kids
 
Indiantelevision.com Team
(28 September 2004 2:00 pm)
 
MUMBAI: Close on the heels of the success of the Chocos Spider-Man 2 promotion and also the one with Shrek 2, Kelloggs has come with up with yet another innovation for its chocolatey brand Chocos.
 
 
Kellogg’s Chocos has launched an interactive campaign introducing several fun characters at the breakfast table. With this, kids will get the opportunity to rescue their favourite Chocos from Crafty Croc, who is threatening to steal Chocos by trapping Choco the Bear in the jungle pond.

All kids need to do is get their hands on to a pack of Chocos and participate in the contest.

 
 
Cues will be provided on the pack of Kellogg’s Chocos in the form of a crossword puzzle. Once the puzzle is solved, a name will be revealed, which will be name of the new friend. Kids who get the correct name can SMS it to 8558 or log on to www.chocos.co.in and register with the correct answers.
 
 
"Kellogg’s Chocos is built on the core equity of fun and adventure. Given the overwhelming success and response to our recent Spider-Man 2 promotion, we were inspired to continue the excitement and introduce new elements in the Chocos story," said Kellogg India Pvt Ltd managing director K Venkatachalam.

"Our communication for Kellogg’s Chocos has always been based on the adventure platform. This is the first time we are using a combination of interactive media to dialogue with our target audience in India," he added.

 

 
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