The new variant will be available in 600ml PET besides the 300ml
and 200ml glass bottles across the country from the 14th of June
for a limited period of two months.
Targeted at the youth, Mirinda's "Batman Blast Berry Fusion"
has also tied in consumer promotions at Big Bazaar, KFC, Pizza Hut
and leading cinema halls like PVR, Fame and Fun Republic for Batman
sling pens, Batman CDs, Batman bags, Batman T-shirts etc, as well
as tickets to the movie "Batman Begins".
The main attraction of the launch is an exclusive SMS promo for
which the lucky winner will walk away with an all expenses paid
trip for two to Warner Bros. Movie World, Gold Coast Australia.