is the first name involved in the deal, but there are plans to take other soccer
stars to mobile phone screens. Under contract terms, Goal Mobile handles the image
and name rights, while Meantime manages technological and commercial questions.
launch is due for this month, prior to the World Cup opening, with one game and
a set of wallpapers: exclusive images spanning Ronaldinho's entire career -- from
Gremio to Barcelona, passing through Paris Saint Germain and the Brazilian national
team -- and personal photographs.
The mobile game, called Total Control,
explores his most distinguishing talents, such as creativity, ability and spontaneity.
The user has to keep the rhythm, while Ronaldinho juggles the ball. Total Control
is a one-button game, that is, the user needs to push only one key on his cell
phone to play.
"Our goal is to reach Ronaldinho's fans, and not just
gamers. So we wanted to find a simple and attractive gameplay," explains
Meantime products director Fabiano Alves.
Besides Total Control and the
wallpaper pack, both companies are preparing other applications like ringtones
and videos to be released in the following months.