As a nominee for a Webby Award, Protected Entry is also eligible
to win a People's Voice Award. Voting is open to the public
from 10 to 27 April at http://peoplesvoice.webbyawards.com
To promote the various sections dedicated to travel like
weekend, hill station, religious, beach travel etc on Yatra.com,
the campaign used the much abused, dragged and clicked mouse
cursor and made it take a welcome break or vacation. The Tribal
team created banners where the user's cursor took a dip in
the ocean, disappeared for a weekend beach break or started
paragliding from mountains to get adventure thrills.
The Webby Awards is the leading international award honoring
excellence on the Internet, including websites, interactive
advertising, online film and video, and mobile websites. Established
in 1996, the eleventh Annual Webby Awards received a record
8,000 entries from all 50 states and over 60 countries worldwide.