Admittedly the theme is bold, but Kinetic's managing director Sulajja
Firodia Motwani reasons that the calendar clearly spells out the brand aspiration
of her target consumer-Stylish, sexy and glamorous.
world, calendars that blend the sex appeal of an automobile and a supermodel are
a regular feature, but this is a first for the Indian automotive industry.
now the scooter was considered either too old fashioned, family vehicle or effeminate.
Our focus was to make the two wheeler a must-have for the young, urban male who
is brand conscious and wants to look cool."