Dish TV, Hyundai
Motors, Max New York Life, Johnson and Johnson, Cadbury, Marico
and J&K Cement are the associate sponsors of the show.
TV business head Tarun Mehra says, This year too we
have contestants from all over the world making it in every
sense a real 'viswa-yudh.' Apart from India, contestants from
Pakistan, UK, Australia and Middle East will battle it out
and the audience will surely be mesmerized.