on the license association Star India SVP (licensing) Nanette Dsa added,
Over the last many years, Channel [V] has developed a great franchise of
characters that are unique and iconic to the youth. These characters resonate
a combination of wit and creativity and thats what encouraged us to look
at a possibility of licensing them to a magazine where they make humorous reading.
Besides the monthly columns, soon Lola Kutty and Simpoo will be available in the
form of books as well.
Magazine publisher and editor Jatin Varma said, Through this relationship
with Channel [V], we are looking at bringing in a lot of value for our readers.