The objective of
developing auto-stereoscopic 3D displays for mass market consumer devices remains
key to the success of 3D applications for digital out of home, adds Fisher.
research further indicates that by 2012 nearly 8 per cent of all B2B panel sales
will be 3D, rising to 30 per cent by 2015. The real battle will be fought at the
consumer level and any competitive edge that can be gained within the B2B market
will hold a vendor in good stead for the consumer marketplace.
of the major issues we are facing is the
limited amount of 3D content available today.
Both the high cost of creation and a shortage
of trained content designers will remain
significant barriers to industry growth,"
media faces challenge as consumers move
DTT video encoders market to bottom out
by 2010: study