MAM

×

Bajaj Allianz General Insurance creates a new wave, launches ‘Pyaar Ki Azaadi’

http://www.indiantelevision.org.in/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/14/bajaj.jpg?itok=BpOxMb2n

MUMBAI: The Year 2018 saw a new wave when the honorable Supreme Court of India decriminalized article 377. This historic verdict came across as a huge step in the direction of equality for the LGBTQIA+ community. This Independence Day, it will be for the first time that the community will rejoice the feeling of freedom, just like any other Indian in the country.

Celebrating this new beginning, one of India's leading general insurance brand, Bajaj Allianz General Insurance under its new brand identity, ‘Caringly Yours’ and WATConsult, the digital and social media agency from Dentsu Aegis Network joined hands to launch a campaign, titled ‘Pyaar Ki Azaadi.’

Leveraging all social media platforms, the brand launched a campaign video, showcasing the diversity of the world that we live in and the inclusion of the LGBTQAI+ community, as an extension of the brand’s core essence of care and inclusion. The video highlights this community coming together, cherishing and celebrating their true freedom to love, highlighting the sentiment of Independence Day that resonates with every Indian.

The campaign involves renowned equal rights activist, Harish Iyer who had appealed to the honorable Supreme Court in the section 377 case along with Rahul Gopi and R Balaji, members of LGBTQAI+ community and Alisha Pais, the musician. Playing an active role, the aforementioned personalities would leverage social media platforms for creating empowering and encouraging conversations for "Pyaar Ki Azaadi"

The talent starring in the film are from the community and the supporters of this community, standing up in solidarity. The film is designed to highlight the voice and sentiments of LGBTQIA+ persons with the poetic monologue complementing the sigh of relief when freedom ushers in. The video also aims at fostering a sentiment of care and inclusion towards this community.

Rajiv Dingra, Founder and CEO, WATConsult said, “Pyaar Ki Azaadi is a step to celebrate the unique feeling of independence on this very first Independence Day since decriminalization of all kinds of expressions of love between all genders under section 377 under the Indian Penal Code. This campaign is a step to spread a message of love, care, respect and equality. Bajaj Allianz General Insurance has always been an inclusive brand and this is an opportunity to acknowledge a new possibility of national inclusion in India in a never-seen-before way.”

Harish Iyer, Equal Rights Activist, Founder - The Jimmy Foundation, said, “Equality is not a privilege, it is our birthright. We all deserve the share of the equal sun. This initiative by Bajaj Allianz rekindles the flame of freedom within us. The fight for equality is a lifelong one. Initiatives like these will open minds and build an equal society that everyone can profit from. According to the World Bank report the economic cost of Homophobia is billions of dollars. In such a case - equality is the only true antidote to the recession-driven economy. Equality fosters profits. Equality fosters stability.”

Latest Reads

http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/ten_people.jpg?itok=yjz0hz-n
ASICS announces the launch of their campaign 'Ten People, Ten Colors'

MUMBAI: A runner’s journey starts even before he sets out on the run; be it an early morning runner or a late-night runner, each runner has a different story to narrate. With each passing day they slowly and steadily set new benchmarks for themselves. To support a runner’s journey, ASICS has...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/dailly_hunt.jpg?itok=vGDJqXNi
Dailyhunt launches fun, quirky new benefits campaign targeting youth

Bengaluru: Dailyhunt , India’s #1 local content discovery platform, recently announced its new multimedia campaign, ‘#DailyhuntHaiNa’. The campaign reaches out to the millennials across Bharat, through fresh, young and quirky videos using humor to connect with them to highlight core benefits of...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/true-balads.jpg?itok=ySiRHnSF
Attractive deals and discounts galore at True Balance commerce platform to mark our 73rd Independence Day

New Delhi: True balance in app commerce portal has announced great deals and offers to mark 73rd Independence Day. The sale kicked off on August 1st, 2019 and will run through the month of August. The initial days has seen a lot of traction and good engagement from consumers.

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Anngad-Mnchnda.jpg?itok=Uwf_Lb3r
Chimp&z Inc retains Playgard Condoms’ digital mandate

Mumbai: Playgard Condoms owned by one of India’s largest pharmaceutical companies Alkem Laboratories Ltd. has retained Chimp&z Inc, a 360-degree integrated marketing agency as its digital partner for the second year in a row. As per the announcement, Chimp&z Inc will not only be working on...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/seema_kadam.jpg?itok=VjHHBlBY
Los Angeles Tourism appoints first-ever regional director for India market

Mumbai: Los Angeles Tourism & Convention Board (Los Angeles Tourism) is deepening its foothold in the India Market with the appointment of Ms. Seema Kadam as it’s first-ever Regional Director, India. In 2018, Los Angeles welcomed 130,000 visitors from India, an increase of 5.1% year-over-year...

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/popox.jpg?itok=qzwqWFmW
POPxo expands its fashion line by launching T-shirt collection

MUMBAI: POPxo, India's largest community for women, decodes millennial fashion by unveiling a new collection of cool T-shirts. This new millennial approved fashion line promises to take care of your glam as well as the ‘Gram. The designs are inspired by content that goes viral on POPxo channels....

MAM Marketing Brands
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/celio.jpg?itok=0ia3ETEF
Celio is apparel partner of soon to be released movie ‘Saaho’

Celio, the French menswear brand has been chosen to be the apparel partner for the movie ‘Saaho’ scheduled to release on 30th August 2019. Saaho is an Indian action thriller film written and directed by Sujeeth, and produced by UV Creations and T-Series. So for all the movie buffs out there, stand...

MAM Marketing Brands
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/asci.jpg?itok=Iy3Bh3IA
ASCI decisions binding on non-members too: Delhi district court

On the back of the Consumer Protection Act passed in parliament recently comes a District Magistrate Court’s order that ASCI decisions are applicable to members as well as non-members. Until now a large number of advertisers avoided becoming members of ASCI under the mistaken notion that they would...

MAM Marketing Brands
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/aviva-life-insurance.jpg?itok=J1ZiUBFb
Aviva India appoints Ali Onder Lulu as chief distribution officer

Aviva Life Insurance has announced the appointment of Ali Onder Lulu to the position of chief distribution officer for the brand’s India business based out of the company’s Gurgaon HQ. In his role, Lulu will oversee the company’s multiple customer touchpoints through its varied distribution...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories