MAM

×

KCorp Charitable Foundation partners with Robin Hood Army for #Mission5 this Independence Day, to serve 5 million people across the country

http://www.indiantelevision.org.in/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/14/kk.jpg?itok=92IV7xWW

Mumbai: India’s leading home grown hospitality group K Hospitality’s philanthropic arm KCorp Charitable Foundation, has joined hands with Robin Hood Army, the volunteer-based organisation, for its #Mission5 campaign. The foundation contributed 60,000 kilos of staples including rice, pulses and wheat as a step towards their vision to provide “Food & Nutrition for All” to bring independence from hunger on this Independence Day. Robin Hood Army is a zero-funds organisation that works to serve the surplus food from restaurants and communities, to the less fortunate.

The week-long national effort of #Mission5, which began on Saturday, 10th August will continue till the Independence Day, with an aim to serve 5 million people, across 500 villages with dry food supplies.

Over 40,000 volunteers or “Robins”, across 110 cities will be coming together to serve rations to 5 million needy citizens across villages in India. The campaign will reach out to people across 12 major cities in India including Delhi, Mumbai, Kolkata, Chennai, Lucknow, Chandigarh, Jaipur, Bhubaneswar, Ahmedabad, Pune, Thrissur and Vijaywada. In line with KCorp Charitable Foundation’s vision to provide “Food & Nutrition for All”, this bold campaign is a significant step towards creating a positive impact in the lives of people.

Commenting on #Mission5, Sunil Kapur, Chairman, KCorp Charitable Foundation said, “The Robin Hood Army is doing truly inspirational work in driving change and building community participation in the field of hunger and malnutrition. K Corp Charitable Foundation has a vision of ‘Food and Nutrition for All’, and we have been investing and working constantly towards finding ways to reduce malnutrition and hunger in India. This Independence Day we are very excited to be able to partner with the Robin Hood Army and the youth to continue the fight on hunger and malnutrition together, and bring about a multiplier effect in people getting involved in the cause.”

Latest Reads

http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/ten_people.jpg?itok=yjz0hz-n
ASICS announces the launch of their campaign 'Ten People, Ten Colors'

MUMBAI: A runner’s journey starts even before he sets out on the run; be it an early morning runner or a late-night runner, each runner has a different story to narrate. With each passing day they slowly and steadily set new benchmarks for themselves. To support a runner’s journey, ASICS has...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/dailly_hunt.jpg?itok=vGDJqXNi
Dailyhunt launches fun, quirky new benefits campaign targeting youth

Bengaluru: Dailyhunt , India’s #1 local content discovery platform, recently announced its new multimedia campaign, ‘#DailyhuntHaiNa’. The campaign reaches out to the millennials across Bharat, through fresh, young and quirky videos using humor to connect with them to highlight core benefits of...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/true-balads.jpg?itok=ySiRHnSF
Attractive deals and discounts galore at True Balance commerce platform to mark our 73rd Independence Day

New Delhi: True balance in app commerce portal has announced great deals and offers to mark 73rd Independence Day. The sale kicked off on August 1st, 2019 and will run through the month of August. The initial days has seen a lot of traction and good engagement from consumers.

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Anngad-Mnchnda.jpg?itok=Uwf_Lb3r
Chimp&z Inc retains Playgard Condoms’ digital mandate

Mumbai: Playgard Condoms owned by one of India’s largest pharmaceutical companies Alkem Laboratories Ltd. has retained Chimp&z Inc, a 360-degree integrated marketing agency as its digital partner for the second year in a row. As per the announcement, Chimp&z Inc will not only be working on...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/seema_kadam.jpg?itok=VjHHBlBY
Los Angeles Tourism appoints first-ever regional director for India market

Mumbai: Los Angeles Tourism & Convention Board (Los Angeles Tourism) is deepening its foothold in the India Market with the appointment of Ms. Seema Kadam as it’s first-ever Regional Director, India. In 2018, Los Angeles welcomed 130,000 visitors from India, an increase of 5.1% year-over-year...

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/popox.jpg?itok=qzwqWFmW
POPxo expands its fashion line by launching T-shirt collection

MUMBAI: POPxo, India's largest community for women, decodes millennial fashion by unveiling a new collection of cool T-shirts. This new millennial approved fashion line promises to take care of your glam as well as the ‘Gram. The designs are inspired by content that goes viral on POPxo channels....

MAM Marketing Brands
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/celio.jpg?itok=0ia3ETEF
Celio is apparel partner of soon to be released movie ‘Saaho’

Celio, the French menswear brand has been chosen to be the apparel partner for the movie ‘Saaho’ scheduled to release on 30th August 2019. Saaho is an Indian action thriller film written and directed by Sujeeth, and produced by UV Creations and T-Series. So for all the movie buffs out there, stand...

MAM Marketing Brands
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/asci.jpg?itok=Iy3Bh3IA
ASCI decisions binding on non-members too: Delhi district court

On the back of the Consumer Protection Act passed in parliament recently comes a District Magistrate Court’s order that ASCI decisions are applicable to members as well as non-members. Until now a large number of advertisers avoided becoming members of ASCI under the mistaken notion that they would...

MAM Marketing Brands
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/aviva-life-insurance.jpg?itok=J1ZiUBFb
Aviva India appoints Ali Onder Lulu as chief distribution officer

Aviva Life Insurance has announced the appointment of Ali Onder Lulu to the position of chief distribution officer for the brand’s India business based out of the company’s Gurgaon HQ. In his role, Lulu will oversee the company’s multiple customer touchpoints through its varied distribution...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories