MAM

×

Likee launches Independence Day campaign for Indians across the globe

Keep the josh high with Likee's 'No matter where I am, #IAMINDIAN' campaign

http://www.indiantelevision.org.in/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/12/likee.jpg?itok=9GmUb7Fm

MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technologylaunches 'No matter where I am, #IAMINDIAN' to resonate the patriotic sentiments surrounding the upcoming occasion of India's Independence Day. The campaign will see Indian users creating high energy videos/duet videos while waving Indian Flag. Likee has also introduced new effects and stickers that users can add to their videos. With this campaign, Likee expects to hit The Guinness World Record with the most number of people waving flags virtually to express their love for the country. Likee has looped in India's international sports sensation Ms. Hima Das to launch the campaign.

Campaign link: https://mobile.likee.video/live/act-14328/?upload=1&from=457

On the special campaign around the Indian Independence Day on Likee, Mr. Aaron WEI, Vice President, BIGO Technology says "The level of enthusiasm and creativity of Indian youth in the past campaigns organized by Likee was beyond any measure. Our I-Day celebration campaign is yet another campaign where we expect high level of engagement and we aim to hit a Guinness World Record with this particular campaign. Considering the expected notable impact of our special campaign, it is not an ambitious target." He further added, "It is a huge campaign for us with all our Indian users as our brand ambassadors."

In June 2019, BIGO Technology rebranded LIKE to Likee encouraging its users to be more of who they are and to go extra with what they are capable of doing. In line with their core brand vision, Likee is organizing the special Independence Day campaign to enable Indian youth to go beyond textual celebration and re-sharing of ad campaigns resonation the patriotic sentiments of Indians. The platform is encouraging youth to utilize their creativity, patriotic energy and Likee's special effects to create powerful videos that have the potential to hit the right cords among Indians and might go viral. One can make impactful videos on their own or with their friends or with influencers.

So far, all the brands present in India have been creating buzz on social media with their unique Independence Day videos or ad campaigns grabbing national as well as global attention. But for the first time, a video social media platform is launching a campaign in collaboration with its users to celebrate Independence Day and hence making the occasion special for EVERYONE! Likee has recently completed its two-year journey in India and celebrated the milestone along with its users in India. The Indian landscape is an important market for Likee and the app is also dotingly used by millions of youth as well as popular celebrities.

Likee is a simple to use short video creating & sharing app launched in 2017 in India.  The app is available in different Indianlanguages (Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam, Punjabi, etc). Likee's constant endeavour is to innovate, both technologically and user engagement wise, to make the platform more valuable for the Indian youth.

Latest Reads

http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Krushna.jpg?itok=kb-aeCSP
DIGISOL Appoints Krushna Garkhede as Head of Marketing

Mumbai: In a bid to strengthen its core team, DIGISOL Systems Ltd., a leading provider of IT Networking products, appoints Mr. Krushna Garkhede as Head of Marketing. In his role, Krushna will drive the company's marketing efforts to support overall strategic objectives for DIGISOL 2.0 and impel...

MAM Media and Advertising People
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Emami_Oil-Katrina_Kaif.jpg?itok=KXTXpXnj
Emami ropes in Superstar Katrina Kaif as the new face

Emami 7 Oils in One Non Sticky Hair Oil, one of the fastest growing brands in the buoyant light hair oils category, has roped in Superstar Katrina Kaif as its new brand ambassador.

MAM Marketing Brands
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Nawazuddin_Siddiqui.jpg?itok=NG_wv0Xz
Pokerstars India Launches Digital Campaign #Madeforpoker with Nawazuddin Siddiqui

PokerStars India, part of the world's largest online poker platform, has launched a new digital marketing campaign featuring Bollywood star and PokerStars India Brand Ambassador Nawazuddin Siddiqui.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/myteam11.jpg?itok=hs4_BpQU
MyTeam11 aims for BCCI title rights after successful run as title partners with West Indies Cricket

One of India’s leading fantasy sports websites MyTeam11, today announced that they had picked up the bid documents and were aiming for the four-year BCCI Title Sponsorship Rights, as per the tender released by BCCI on July 29, 2019.

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/vad.jpg?itok=-5u22WoF
Fevicol A+ partners with NAB & school students to create more than 2 lakh Rakhis for Army Jawans

Fevicol A+ - an innovative crafting glue from Pidilite – celebrated the auspicious festival of Rakshabandhan with its nation-wide endeavor: A Bond Of love. As part of this initiative, Fevicol A+ associated with the National Association for the Blind India (NAB), to create 1.5 lakh exquisite rakhis...

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/telewise.jpg?itok=ub5hJ76V
Tamil Nadu's retail brands weigh in on television as a marketing medium

Tamil GECs should include subtitles in their shows to increase stickiness and drive more brands to advertise on them, was the conclusion of the very insightful ‘Retail Therapy’ session at the recently concluded Tele-Wise Tamil conclave by Indiantelevision.com.

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/14/htj525pp.jpg?itok=OW7SdbeW
Wavemaker Kinetic India brings alive Cadbury Celebrations Rakhi OOH Campaign

Kinetic Worldwide, a WPP entity has established itself as a leading global player in the Out-Of-Home (OOH) media industry and has many success stories. One of the recent additions being Star Sports Marathi collaborating with Kinetic for the Pro Kabaddi League Season 7, that commenced on 20th July...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/14/independence73.jpg?itok=ih5soQKa
How new India is celebrating its 73rd Independence Day

For millennial today, Independence Day brings back a lot of memories of the energetic dance, song and other performances organised in schools. The patriotic songs, story recitation on freedom fighters and other unique activities that children would present filled the whole premises of the institute...

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/14/liberty.jpg?itok=TOVxh1-m
Independence Day Special: ‘In The Name of Liberty’ campaign asks simple yet pressing questions

MUMBAI: Every Independence Day, a number of brands come out with campaigns that are targeted at celebrating the freedom that we have or to salute those who helped us attain this freedom. And every year, a campaign or two stands out with a slight shift in the narrative that makes people think and...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories