MAM

×

Y&A Transformation launches Snippet Digital, a first of its kind digital agency

The company will operate under the Y&A collective banner.

http://www.indiantelevision.org.in/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/14/Snippet_Digital.jpg?itok=c7Jceszc

Y&A Transformation today announced the launch of Snippet Digital a full-fledged digital marketing agency, founded on the premise that digital is technology first, combined with creativity, media science and brand thinking. The company will operate under the Y&A collective banner, which will soon be launching other specializations as well. The executive board of Snippet consists of Tarun Mitra, a technology expert, Ram Gudipati, an experience brand strategist and S Yesudas, a media expert with collective experience of over 75 years. The agency also aims to provide executive education on Digital Business Leadership, particularly to equip the senior management at the clients’ end to get much more from their digital investments.

Tarun Mitra an IIT Delhi alumni comes with a strong background and experience in technology business, growing internet startups and marketing services. Ram Gudipati has in-depth understanding of consumers, brands and marketing communications. S Yesudas brings with him deep understanding of data, media sciences and how consumers across demographics consume media both offline and online.  All 3 have worked on various brands across different life stages and produced work which have won client trust as well as industry recognitions.

Commenting on the launch of Snippet, S Yesudas, Co-founder said “Most clients that I have spoken to are of the opinion that majority of digital agencies do not bring the maturity to consider different perspectives and explain the same to clients through meaningful conversations. The discussion is largely centered around digital execution.  While Google has moved beyond the gate-keeper status to a destination in itself, most agencies haven’t moved beyond traditional SEO practices.  Organically engaging with consumers searching for products and services near them is fully owned by the directory services/yellow pages. This not only reduces discoverability but compels a client to even pay for his own data, as the clients’ GMB even belong to these service providers.   Our aim is to add some grey-hair perspective to clients’ investment and help build curiosity, pride and purpose for the digital natives in the team so that they start exploring rather than just exploiting”

Tarun Mitra, Co-founder, Snippet Digital, adding to the agency offerings said, the future in digital is changing as we speak and soon the era of augmented creativity will replace conventional process of digital creative development. Therefore, our efforts are in building a very strong technology orientation, which will get balanced with human wisdom. In addition to our investment in top quality engineering resources, mostly coming from IIT, Mumbai, our resources include creative professionals, story tellers, digital strategy experts, planners and implementation specialists. We have already forged alliances to deliver programmatic solutions and location-based services integrating mobile technology.  Although nascent, we will even be employing data science, AI and predictive analytics capabilities with a view to ensuring our clients’ investments do not end up at click-farms”

Talking about how brand and creative thinking will heighten the overall customer experience, Ram Gudipati, Co-founder, Snippet Digital  said “Unlike the current practice on digital which is one brand and many stories, more like the spray and pray approach, our focus will be one brand, one core story and different manifestations of the same, platform specific. We will help our clients spot the signals before they become the trend, rather an adding to the noise on the trends.  Snippet has already started working with the Hinduja Group, Hillcart Tales, a premium tea brand, Chitralekha Group, media owner with 70 years of reader engagement, LOL Surprise dolls, Paw patrol and a whole host of brands within the toy’s category.  We are in advanced level of conversation with two other large corporates”

Latest Reads

http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/ten_people.jpg?itok=yjz0hz-n
ASICS announces the launch of their campaign 'Ten People, Ten Colors'

MUMBAI: A runner’s journey starts even before he sets out on the run; be it an early morning runner or a late-night runner, each runner has a different story to narrate. With each passing day they slowly and steadily set new benchmarks for themselves. To support a runner’s journey, ASICS has...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/dailly_hunt.jpg?itok=vGDJqXNi
Dailyhunt launches fun, quirky new benefits campaign targeting youth

Bengaluru: Dailyhunt , India’s #1 local content discovery platform, recently announced its new multimedia campaign, ‘#DailyhuntHaiNa’. The campaign reaches out to the millennials across Bharat, through fresh, young and quirky videos using humor to connect with them to highlight core benefits of...

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/true-balads.jpg?itok=ySiRHnSF
Attractive deals and discounts galore at True Balance commerce platform to mark our 73rd Independence Day

New Delhi: True balance in app commerce portal has announced great deals and offers to mark 73rd Independence Day. The sale kicked off on August 1st, 2019 and will run through the month of August. The initial days has seen a lot of traction and good engagement from consumers.

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/Anngad-Mnchnda.jpg?itok=Uwf_Lb3r
Chimp&z Inc retains Playgard Condoms’ digital mandate

Mumbai: Playgard Condoms owned by one of India’s largest pharmaceutical companies Alkem Laboratories Ltd. has retained Chimp&z Inc, a 360-degree integrated marketing agency as its digital partner for the second year in a row. As per the announcement, Chimp&z Inc will not only be working on...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/seema_kadam.jpg?itok=VjHHBlBY
Los Angeles Tourism appoints first-ever regional director for India market

Mumbai: Los Angeles Tourism & Convention Board (Los Angeles Tourism) is deepening its foothold in the India Market with the appointment of Ms. Seema Kadam as it’s first-ever Regional Director, India. In 2018, Los Angeles welcomed 130,000 visitors from India, an increase of 5.1% year-over-year...

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/popox.jpg?itok=qzwqWFmW
POPxo expands its fashion line by launching T-shirt collection

MUMBAI: POPxo, India's largest community for women, decodes millennial fashion by unveiling a new collection of cool T-shirts. This new millennial approved fashion line promises to take care of your glam as well as the ‘Gram. The designs are inspired by content that goes viral on POPxo channels....

MAM Marketing Brands
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/celio.jpg?itok=0ia3ETEF
Celio is apparel partner of soon to be released movie ‘Saaho’

Celio, the French menswear brand has been chosen to be the apparel partner for the movie ‘Saaho’ scheduled to release on 30th August 2019. Saaho is an Indian action thriller film written and directed by Sujeeth, and produced by UV Creations and T-Series. So for all the movie buffs out there, stand...

MAM Marketing Brands
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/asci.jpg?itok=Iy3Bh3IA
ASCI decisions binding on non-members too: Delhi district court

On the back of the Consumer Protection Act passed in parliament recently comes a District Magistrate Court’s order that ASCI decisions are applicable to members as well as non-members. Until now a large number of advertisers avoided becoming members of ASCI under the mistaken notion that they would...

MAM Marketing Brands
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/19/aviva-life-insurance.jpg?itok=J1ZiUBFb
Aviva India appoints Ali Onder Lulu as chief distribution officer

Aviva Life Insurance has announced the appointment of Ali Onder Lulu to the position of chief distribution officer for the brand’s India business based out of the company’s Gurgaon HQ. In his role, Lulu will oversee the company’s multiple customer touchpoints through its varied distribution...

MAM Media and Advertising People

Sign up for our Newsletter

subscribe for latest stories