MAM

×

‘Hands That Made History’ Veave’s launches new digital raksha bandhan campaign

The campaign will pay tribute to the weavers that have carved the Rakhi threads

http://www.indiantelevision.org.in/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/12/veave.jpg?itok=aL7HVg0y

MUMBAI: Veave’s Studio, Weaving Past into Present - an apparel brand based out of Benaras is launching its Rakshabandhan campaign ‘Hands That Made History’. The campaign paints a unique picture that has been inspired by the idea of Rakshabandhan and is immersed in history. Through the ‘Hands That Made History’ campaign, Veave’s Studio is attempting to reveal interesting tales and vivid imagery that is evocative of the centuries’ old rich legacy of one of India’s oldest weaving community.

The same thread of love that binds and interweaves a sibling relationship and its nuances has been used as a metaphor in the ‘Hands That Made History’ campaign. This thread of passion and unsolicited love for weaving binds Veave’s Studio to the weavers who create collections of traditional stoles crafted using the finest silks and cottons featuring silhouettes that have been inspired by the Mughal court. Fully understanding the new age of mass produced factory products, ‘Hands That Made History’ is an initiative to revive the glorious craftsmanship that may well be enshrined as a technique that is older than history, older than tradition and older even than legend. The ‘Hands That Made History’ campaign will pay tribute to the weavers that have carved the relationship of dore (thread) that ties siblings together on this occasion of Rakshabandhan. A festival that could literally be taken as a protective relationship, something Veave’s Studio believes it is doing for the weaving community of India.

The ‘Hands That Made History’ campaign signifies the unspoken bond between siblings and how they always tackle issues hand in hand. Expressing this unspoken bond and loyalty of relationship through a hand woven embroidered dori of love that symbolizes a lifelong interdependence and support system between the brand, its weavers and the final customer. Hands That Made History will be contributing significantly to the continuation and preservation of the traditional art form of weaving and the emergence of a modern approach to the same bond and loyalty between a brother and sister.

Veave’s Studio founder Vatsala Chopra says, “The campaign is a potpourri of all things nostalgic that binds you with a rich history and memory of the long forgotten techniques and skills of the weaving community. The ‘Hands That Made History’ campaign reflects the bond between siblings while also allowing our customers to take part in the revivalist movement of the traditional Indian textile that has been around for more than 2 centuries. Through the campaign, our customers will understand the age old tradition and the rich, proud heritage that is encapsulated in a timeless stole. Many of our products tell sagas through their pastel hues and delicate floral prints. The vivid detailing and use of symbolic elements add layers of meaning.”

The brand presents to this global citizen, a versatile range of wardrobe essentials that will pay tribute to the progressive attitude of embracing modernity, with due respect to the priceless traditions of India. The brand fashions tradition into contemporary stories that make you revel in the glory of the past.

Latest Reads

http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Krushna.jpg?itok=kb-aeCSP
DIGISOL Appoints Krushna Garkhede as Head of Marketing

Mumbai: In a bid to strengthen its core team, DIGISOL Systems Ltd., a leading provider of IT Networking products, appoints Mr. Krushna Garkhede as Head of Marketing. In his role, Krushna will drive the company's marketing efforts to support overall strategic objectives for DIGISOL 2.0 and impel...

MAM Media and Advertising People
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Emami_Oil-Katrina_Kaif.jpg?itok=KXTXpXnj
Emami ropes in Superstar Katrina Kaif as the new face

Emami 7 Oils in One Non Sticky Hair Oil, one of the fastest growing brands in the buoyant light hair oils category, has roped in Superstar Katrina Kaif as its new brand ambassador.

MAM Marketing Brands
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Nawazuddin_Siddiqui.jpg?itok=NG_wv0Xz
Pokerstars India Launches Digital Campaign #Madeforpoker with Nawazuddin Siddiqui

PokerStars India, part of the world's largest online poker platform, has launched a new digital marketing campaign featuring Bollywood star and PokerStars India Brand Ambassador Nawazuddin Siddiqui.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/myteam11.jpg?itok=hs4_BpQU
MyTeam11 aims for BCCI title rights after successful run as title partners with West Indies Cricket

One of India’s leading fantasy sports websites MyTeam11, today announced that they had picked up the bid documents and were aiming for the four-year BCCI Title Sponsorship Rights, as per the tender released by BCCI on July 29, 2019.

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/vad.jpg?itok=-5u22WoF
Fevicol A+ partners with NAB & school students to create more than 2 lakh Rakhis for Army Jawans

Fevicol A+ - an innovative crafting glue from Pidilite – celebrated the auspicious festival of Rakshabandhan with its nation-wide endeavor: A Bond Of love. As part of this initiative, Fevicol A+ associated with the National Association for the Blind India (NAB), to create 1.5 lakh exquisite rakhis...

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/telewise.jpg?itok=ub5hJ76V
Tamil Nadu's retail brands weigh in on television as a marketing medium

Tamil GECs should include subtitles in their shows to increase stickiness and drive more brands to advertise on them, was the conclusion of the very insightful ‘Retail Therapy’ session at the recently concluded Tele-Wise Tamil conclave by Indiantelevision.com.

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/14/htj525pp.jpg?itok=OW7SdbeW
Wavemaker Kinetic India brings alive Cadbury Celebrations Rakhi OOH Campaign

Kinetic Worldwide, a WPP entity has established itself as a leading global player in the Out-Of-Home (OOH) media industry and has many success stories. One of the recent additions being Star Sports Marathi collaborating with Kinetic for the Pro Kabaddi League Season 7, that commenced on 20th July...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/14/independence73.jpg?itok=ih5soQKa
How new India is celebrating its 73rd Independence Day

For millennial today, Independence Day brings back a lot of memories of the energetic dance, song and other performances organised in schools. The patriotic songs, story recitation on freedom fighters and other unique activities that children would present filled the whole premises of the institute...

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/14/liberty.jpg?itok=TOVxh1-m
Independence Day Special: ‘In The Name of Liberty’ campaign asks simple yet pressing questions

MUMBAI: Every Independence Day, a number of brands come out with campaigns that are targeted at celebrating the freedom that we have or to salute those who helped us attain this freedom. And every year, a campaign or two stands out with a slight shift in the narrative that makes people think and...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories