MAM

×

This Independence Day, McDonald’s tells you the story of the #TrulyIndianBurger

The campaign has been conceptualized and executed by 22feet Tribal Worldwide

http://www.indiantelevision.org.in/sites/default/files/styles/smartcrop_800x800/public/images/tv-images/2019/08/13/mcdonalds.jpg?itok=slbQw-qt

MUMBAI: McDonald’s is often looked at as the quintessential ‘western brand’. This often leads people to assume that the house favourite burgers from McDonald’s India are also ‘western’ in their origin.

In an attempt to bust this myth and create awareness about the sourcing story and Indian origin of McDonald’s India’s food, this Independence Day, Hardcastle Restaurants Pvt. Ltd. (HRPL), the master franchisee of McDonald’s in West and South India, is telling the fascinating story of the “Truly Indian Burger”. Conceptualized and executed by the 22feet Tribal Worldwide, the ‘Truly Indian Burger’ campaign explains how the McDonald’s burgers are an amalgamation of the best agricultural produce from across India.

Led by three 15-seconder digital films, the campaign is being further supported by an interactive microsite (best experienced on mobile handsets) which tells the sourcing stories of key ingredients of McDonald’s food products in an engaging way. People visiting restaurants can simply scan the QR Code on the tray-mat to know the sourcing story of their favourite burger. The campaign has cumulatively reached over 1 million people.

A person sitting at a table

Description automatically generatedEach time you bite into your favourite McVeggie Burger, aren’t you thrilled to taste the fresh, crunchy lettuce? It’s no ordinary lettuce, but the Iceberg variety which makes its way to your plate from the mountains of the Nilgiris. Fun fact – McDonald’s pioneered lettuce farming in India. There was no locally-grown good-quality lettuce available in India till McDonald’s introduced it into farming in India.

Click on the tile to watch the video

The second film- Jalapenos, talk about the burst of flavour every time you bite into the jalapenos in your Maharaja Mac burger. Where do you guess McDonald’s gets those from? Mexico? Spain? Naah! These spicy jalapenos in your burger come from the state of Karnataka. Mind-blowing, isn’t it?

Click on the tile to watch the video

What about everyone’s favourite McAloo Tikki? Have you wondered what makes it so special? The delectable burger that’s now a global favourite is made from potatoes grown exclusively for McDonald’s India in the state of Gujarat. And the Whole Wheat Buns, that everyone loves so much, are from Maharashtra! This story has been aptly captured in the campaign’s third film.

Click on the tile to watch the video

So, there is a bit of India in every bite of your delicious McDonald’s burger!

Speaking on the campaign, Arvind RP, Director –Marketing and Communications, HRPL said, “Our goal has always been to only use the best and the freshest ingredients to make the food we serve. To ensure this, over the years, we have invested significantly to bring in global best practices and the latest farming technologies to India that empower our farmers to locally grow and produce world-class ingredients.”

They say that Unity in Diversity is the true representation of Indian culture. And this Independence Day, McDonald’s India is celebrating the diversity of its ingredients. Because why not! After all, these burgers are as Indian as they get.

Latest Reads

http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Krushna.jpg?itok=kb-aeCSP
DIGISOL Appoints Krushna Garkhede as Head of Marketing

Mumbai: In a bid to strengthen its core team, DIGISOL Systems Ltd., a leading provider of IT Networking products, appoints Mr. Krushna Garkhede as Head of Marketing. In his role, Krushna will drive the company's marketing efforts to support overall strategic objectives for DIGISOL 2.0 and impel...

MAM Media and Advertising People
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Emami_Oil-Katrina_Kaif.jpg?itok=KXTXpXnj
Emami ropes in Superstar Katrina Kaif as the new face

Emami 7 Oils in One Non Sticky Hair Oil, one of the fastest growing brands in the buoyant light hair oils category, has roped in Superstar Katrina Kaif as its new brand ambassador.

MAM Marketing Brands
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/Nawazuddin_Siddiqui.jpg?itok=NG_wv0Xz
Pokerstars India Launches Digital Campaign #Madeforpoker with Nawazuddin Siddiqui

PokerStars India, part of the world's largest online poker platform, has launched a new digital marketing campaign featuring Bollywood star and PokerStars India Brand Ambassador Nawazuddin Siddiqui.

MAM Media and Advertising Ad Campaigns
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/myteam11.jpg?itok=hs4_BpQU
MyTeam11 aims for BCCI title rights after successful run as title partners with West Indies Cricket

One of India’s leading fantasy sports websites MyTeam11, today announced that they had picked up the bid documents and were aiming for the four-year BCCI Title Sponsorship Rights, as per the tender released by BCCI on July 29, 2019.

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/vad.jpg?itok=-5u22WoF
Fevicol A+ partners with NAB & school students to create more than 2 lakh Rakhis for Army Jawans

Fevicol A+ - an innovative crafting glue from Pidilite – celebrated the auspicious festival of Rakshabandhan with its nation-wide endeavor: A Bond Of love. As part of this initiative, Fevicol A+ associated with the National Association for the Blind India (NAB), to create 1.5 lakh exquisite rakhis...

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/16/telewise.jpg?itok=ub5hJ76V
Tamil Nadu's retail brands weigh in on television as a marketing medium

Tamil GECs should include subtitles in their shows to increase stickiness and drive more brands to advertise on them, was the conclusion of the very insightful ‘Retail Therapy’ session at the recently concluded Tele-Wise Tamil conclave by Indiantelevision.com.

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/14/htj525pp.jpg?itok=OW7SdbeW
Wavemaker Kinetic India brings alive Cadbury Celebrations Rakhi OOH Campaign

Kinetic Worldwide, a WPP entity has established itself as a leading global player in the Out-Of-Home (OOH) media industry and has many success stories. One of the recent additions being Star Sports Marathi collaborating with Kinetic for the Pro Kabaddi League Season 7, that commenced on 20th July...

MAM Media and Advertising AD Agencies
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/14/independence73.jpg?itok=ih5soQKa
How new India is celebrating its 73rd Independence Day

For millennial today, Independence Day brings back a lot of memories of the energetic dance, song and other performances organised in schools. The patriotic songs, story recitation on freedom fighters and other unique activities that children would present filled the whole premises of the institute...

MAM Marketing MAM
http://www.indiantelevision.org.in/sites/default/files/styles/340x340/public/images/tv-images/2019/08/14/liberty.jpg?itok=TOVxh1-m
Independence Day Special: ‘In The Name of Liberty’ campaign asks simple yet pressing questions

MUMBAI: Every Independence Day, a number of brands come out with campaigns that are targeted at celebrating the freedom that we have or to salute those who helped us attain this freedom. And every year, a campaign or two stands out with a slight shift in the narrative that makes people think and...

MAM Media and Advertising Ad Campaigns

Sign up for our Newsletter

subscribe for latest stories