Morning News Digest
 
 


Advertisers at L’Oreal, Nokia, Samsung, M&M and Vodafone jostling for ad spots on popular comedy programmes

NEW DELHI: Laughand the viewers —and advertisers — laugh with you. That's a formula working like a charm for broadcasters who are riding on the increasing popularity of comedy programming.


And with a record 151 million people watching comedy shows on Hindi general entertainment channels in the first 10 months of 2012 —as per data from TAM Media — marketers at Procter & Gamble, L'Oreal, Nokia, Samsung, M&M and Vodafone are jostling for ad spots on a variety of standups and sitcoms on Hindi, English and even regional entertainment channels.

 
Click here to read the story
- The Economic Times