Mumbai: BIG CBS LOVE, India's number one English GEC amongst
elite urban Indian audiences, is all set to bring a brand
new variety of entertainment to its viewers. Introducing celebrity
chef Jamie Oliver and his food escapades from all over the
world on BIG CBS LOVE's latest offering: Jamie Oliver's Specials.
The 52 episode special presentation will showcase three unique
food based programs by the renowned UK based chef and health
campaigner. The three shows namely, Emmy winning Jamie's Food
Revolution, Jamie's Food Escapes and Jamie's 30 minute meals
will begin airing back to back exclusively on BIG CBS LOVE
on August 17, 2013 at 7 PM.
The shows are an eclectic mix of health food, world food
and instant meals taught by the chef in unmistakable Jamie
style. Kick-starting the three-show special is Jamie's Food
Revolution which is a grassroots campaign in the United States
to curb obesity. In the first season of this Emmy Award winner
in the Outstanding Reality Program category, his efforts are
focused in Huntington, West Virginia, statistically one of
the unhealthiest cities in the country. The show garnered
a whopping six million plus viewership for its premiering
episode and ranked amongst the top three positions in its
time slot for the entirety of the season.
Up next is Jamie's Food Escapes wherein Chef Jamie Oliver,
who has been named the most influential person in the UK hospitality
industry, travels across Europe and North Africa to find authentic
ingredients and extraordinary characters. Oliver stops in
Marrakesh, Athens, Andalusia, the French Pyrenees, Venice
and Stockholm and uses local ingredients in each location
to prepare exotic meals. He immerses himself in the myriad
cultures, learns traditional cooking practices from the locals
and partakes in their cultural ceremonies.
And last but not the least is Jamie's 30 minute meals in
which Jamie shows how to cook a complete meal in just 30 minutes,
sharing his tricks of the trade, and preparing amazing healthy
food, using ingredients that are fresh, and full of nutrition.
The show focuses on home-cooked meals that could be put together
within the titular timeframe, using simple, 'not cheffy' techniques,
with an emphasis on educating viewers about the cooking processes
Jamie Oliver's Specials will be promoted extensively through
a multi-media marketing push with the help of RBNL'S marketing
muscle and expertise that will promote the show across the
platforms of television, radio, cinemas, digital, outdoor,
on ground and road shows.