MUMBAI: Puravankara Projects Limited, a premier real-estate developer, has been recognized with a ‘Platinum Award’, the highest accolade, at the 2013 Global Communications Competition sponsored by the League of American Communications Professionals (LACP). This event is the world’s largest communications competition.
The Puravankara entry, the company Annual Report FY 2013, received a ‘Platinum Award’ in the ‘Most Creative‘ category. The report entitled ‘Invest in Life’, reflecting the axiom that a home purchase is an investment of a lifetime, was ranked #10 among the top 100 communication materials of 2013 (The report can be viewed at: http://www.puravankara.com/pages/Annual_Reports).
The proprietary judging system developed by LACP, evaluated over 1500 entries on the following six criteria: first impression, narrative, visual design, creativity, message clarity and relevance. Puravankara scored 99 out of a maximum 100 points, outperforming several global brands in the process.
The competition was judged by communications professionals affiliated with LACP (Details are available at: http://www.lacp.com/2013spotlight/competition.htm )
Commenting on the award Jackbastian Nazareth, Group CEO, Puravankara Projects said: “Puravankara is honoured to have received the highest commendation at the LACP Global Communication Competition. Recognition at a prestigious global forum validates our organizational focus on international benchmarks and best practices. We view our Annual Report not merely as a statutory document, but also as a strategic brand communication medium. It is a matter of pride for us that we are ranked at #10 among the top 100 Annual reports of 2013. This award reaffirms our commitment to the pursuit of excellence in our operations.”
Christine Kennedy, Managing Director LACP said, “The Puravankara Annual Report 2012-13, proves to be remarkable in light of tremendous competition. More than 1500 entries representing a dozen countries were received, so the competition was exceptionally tough.
Overall, we find this work to be outstanding, earning a total score of 99 out of a maximum 100 points. The first impression presented by this entry is exceptional, while the narrative is outstanding. The visual design is exceptional, tied with a level of creativity that is outstanding. We classify this entry as ranking at #10 among the Top 100 Communications Materials of 2013.” she added.