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Tangerine Home Couture launches in India

07 December 2013 02:39 pm | Team


MUMBAI: The Indian Home Décor Market that is slated to touch the Rs.1, 60, 000 crore mark by 2016, will see the launch of a new player in the home décor space – Tangerine Home Couture. From the house of Indian Home Variations, a marketing and distribution company that offers premium houseware products, Tangerine Home Couture is a boutique designer brand of home solutions that will offer its audience colour coordinated design centric solutions. With the phenomena of introducing the concept of color coordinated product stories, Indian market will inch closer to the international market and change the way home products are sold in India.

Started with the vision to cater to the changing lifestyle needs of Indian customers, Tangerine Home Couture enables the consumer select the best concepts that is suitable for today. With the knowledge of Indian consumer behaviour and current market trends, they bring a total coordinated solution for home couture and accessories making homes a platform of self expression.

Tangerine Home Couture has created a wide range of products that are fashionable and comfortable. The offering comprises of a vast variety of products including bedsheets, comforters, fitted sheets, bed covers, duvet covers, blankets, specialized pillows, cushions, towels, rugs, shower curtains and bath accessories. In addition to bed and bath products, Tangerine Home Couture also has a collection of mugs, handbags, bath mats that are coordinated to represent each colour.

The core competency of Tangerine Homes is these eight colour stories woven around eight themes. The stories revolve around capturing nature moods and desires making it a unique offering by an industry player.

While Turq Tango brings an effervescent appeal for a young-at-heart environment, Indigo Bay pumps up creativity and coolness in a monotonous corporate setting. Midnight Rouge lingers on promising nocturnal romance while Fete collection ushers in wedding celebrations and festivities. The Zen XP collection ensures a comfortable and restful feel for the industrious executives while Desert Safari becomes the master’s choice with the extravagant metallic lustres. While Plum Pleasures and Aquacado weave pleasant stories for a sprightly workplace, Scarlet Sunsets bring in mild geometric prints with a tinge of the vibrant red to lift energy levels.

Mr. Rajiv Merchant, Co-Founder & CEO, Tangerine Home Couture who has over two decades of experiences in the Indian fashion and retail industry asserts, ‘The sector for manufacturing textiles in India is second only to agriculture when it comes to contribution to national growth. With the Home Decor market growing exponentially from a CAGR of 6.25% (Rs. 80,000 crores) in 2011 to 13.5% (Rs. 1, 60,000 crores) in 2016, signals a huge potential that lies in the textile sector in times to come. Considering the current scenario with 4.5 million homes bring added each year in urban India, sky is the limit when it comes to growth prospects in home couture segment. The Company aims to cater to the customers within this category by offering colour coordinated home décor solutions promising global standards at affordable prices.”

Tangerine Home Couture has its presence in leading specialty stores, departmental stores, online stores and mom and pop furnishing stores across the country.

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