MUMBAI: Bata today opened its largest store in India at Viviana
Mall, Thane-W. The store was inaugurated by Bollywood sensation,
Alia Bhatt, Mr. Jack Clemons, CEO, Bata Shoe Organization
and Mr. Rajeev Gopalakrishnan, Group Managing Director, Bata
India were also present during the ceremony which was followed
by the grand launch of the upcoming Autumn Winter Collection.
Spread across 20,000 sq.ft, the store offers an extensive
range of more than 2,500 styles of footwear and accessories
like handbags, sunglasses, clutches, scarves.
Alia Bhatt along with other models unveiled the autumn winter
collection with an exclusive ramp walk. Over 100 guests attended
the fashion show which showcased this season's latest looks
and must-have pieces from Bata.
Speaking at the opening, Alia Bhatt, said, "I have always
admired Bata as a brand and I am delighted to be associated
with the launch of its largest store in the country. I have
been a Bata customer since childhood and it has always stood
by its promise of excellent quality at great value. The new
store looks very appealing and I love the new youthful collection
that Bata is offering for the upcoming season."
Mr. Jack Clemons, CEO, Bata Shoe Organization, said: "We're
really excited about growing our presence with the opening
of our biggest store in the country. Our new store really
showcases an extensive range of Bata footwear and accessories.
I am confident that with our new collection we will offer
something truly special to our every customer shopping at
Speaking at the opening, Mr. Rajeev Gopalakrishnan, Group
Managing Director, Bata India commented: "We are thrilled
to open our biggest store in Viviana mall, Thane. Mumbai is
an important market and also an exciting city for us to grow
our business. Our objective is to make shoe shopping a more
pleasurable affair for our consumers making high volume of
merchandise available under one roof. Bata India is expanding
its retail chain, opening atleast 100 stores every year in
the same global format and are more than 4000 square feet
average. These stores have enough space to present consumers
with the largest variety of footwear designs and styles, with
the best in class service."
"Today's evolved consumer has multiple footwear needs
for specific purposes, like dress, sports, outdoor, comfort,
party, sports casual etc. Our shoe line now is updated and
improvised and is better segmented to adapt to the changing
needs of the consumers. This segmentation is also reflected
in the new large stores we are opening where we can display
each segment much better for the ease of identification and
shopping by the consumer."
These new format stores offer a huge variety of shoes for
men, women and children. Bata offers stylish and chic shoes
for the women in charge, both while are in the office, or
Bata has continued to focus on improvements in shoe designs
through constant research and development. The footwear collection
has been vastly improved during the years with the Company
launching trendy and fashionable designs which has been well
received by the modern day young customer. These new designs
have resulted in earning Bata new customers as well as renewing
the support among its loyal customer base. New products launched
by the Company have resulted in serving many more customers.
Customers can now choose from the exquisite line of footwear
ranging from ballerinas to wedges, flats to heels and glitter
to sequins in stimulating colors and a fresh sense of opulence.
For men, the new collection offers the best men's boot styles,
colorful loafers and youthful sneakers which are a sure way
to add a bright spot to an everyday look.
The autumn winter collection also showcases a wide selection
of bright pop colored accessories like bags, belts, and scarves
etc. that will surely inject indulgence and add a dressier
With such a wide variety, new designs and great prices, Bata
continues to be the customer's Most Preferred Footwear Brand.
Bata, the largest retailer in the footwear industry, has
been constantly expanding its retail presence in India and
is planning to open 100 stores this year. In the last 5 years
Bata India has opened over 350 new stores and completely renovated
over 200 existing stores. Bata has over 1,250 stores in India
and is continuing to increase its presence in Tier II &
III markets across the country.