India, September 9, 2005 - The 'distinctively' different Swiss
watchmaker, Corum, has launched the Golden Bridge in celebration
of it's 50th Anniversary celebration. A new rendition of a revolutionary
concept introduced 25 years ago, is brought back to life in the
world renowned 'Golden Bridge' . Originally created in 1980, the
new Golden Bridge is a modern interpretation of the instant classic
with an entirely re-engineered movement that captures the purity
and emotions of the original.
The small transparent sapphire paragon from the 1980's has evolved
even further into a model designed in the spirit of the 21st century.
With 18 karat gold bridges finely hand-engraved with delicate scrolling
patterns, tiny gears lined up in a row, and a slender open-worked
black gold hands, all which appear to be suspended in space.
An exceptional timepiece, the Golden Bridge also prides itself
on other distinguishing characteristics. Envision the transparent
splendor of the four sapphire crystals enveloping its case. Then
picture an amazing wonder of a case, also crafted in 18 karat gold
or platinum with a cambered profile on the upper side and inwardly
curved underneath for a most comfortable fit on the wrist. The design
closely follows the slightly convex shape known as "tonneau."
Truly an ethereal conception featuring four sapphire crystals framed
above, below and on the sides by four slender gold ribs, almost
like crystal windows opening onto the expanse of time. The sapphire
crystal case-back is secured by four golden screws to ensure that
the watch is perfectly water-resistant to a depth of three atmospheres.
Its production employs the most recent of technological discoveries.
The winding and time-setting crown at 6 o'clock, engraved with the
CORUM key, runs in a straight line down from the movement and activates
a "slipping spring" winding system to avoid forcing the
delicate mechanism. Fully wound, the movement has a power reserve
of 40 hours.
The Golden Bridge comes in several yellow, pink or white gold variations
with a matching gold movement, or in platinum with a pink gold movement.
It is fitted with a crocodile leather strap with an 18 karat gold
buckle or an 18 karat gold bracelet. There are also brilliant-set
jewelry versions available.
The unique miniature baguette movement with golden bridges was
developed in cooperation with the Swiss manufacturer Vaucher in
Fleurier, Switzerland, a company known in watchmaking circles as
one of the finest design engineers of complex high-precision movements.
A 50th Anniversary Special Limited Edition with a dial is also
available in 50 watches in platinum, 50 in yellow gold, 50 in pink
gold, and 50 in white gold, each numbered 1 to 50.
The Golden Bridge in Yellow Gold is priced at approx Rs 10 lakhs.
The watches are available at DiA - The Taj Mahal Hotel, Time Avenue,
Palazzio -Crossroads and Rose in Mumbai; Johnson & Co. and Kapoor
Watch Co. in New Delhi; Exclusive Lines in Kolkata; Rodeo Drive
in Bangalore, The Helvetica in Chennai and Ethos Swiss Watch Studio
Since it's beginning in 1955, CORUM has proudly claimed a family
heritage and evolved into a successful and respected company in
the heart of Switzerland's watch-making industry. Through the years
the company hasn't altered the purity of the original goal
to remain a family-owned watch manufacturer resolutely folding to
the philosophy of quality, creativity and innovation. Today, Severin
Wunderman and his son Michael are committed to continued excellence
and personal involvement. Embracing the CORUM spirit of distinction
and adventure, the brand by its very nature progresses into the
next realm. In the year of the company's 50th anniversary the tradition
continues while the owners create yet another genre. When asked
the question: "What makes time interesting?" they know
the answer will always be "CORUM".