New Delhi, September 2, 2005: Ozone Ayurvedics has forayed into
global skin-care with plans to set up its first manufacturing facility
outside India, in the UK. Ozone Ayurvedics is launching a premium
range of skincare products - OZONE'S, which will be premiered in
the UK market. OZONE'S product portfolio will comprise natural soaps
and oils. Ozone Ayurvedics is investing Rs. 2.5 crores to enter
the UK skin-care market.
Ozone Ayurvedics' international initiative comes at a time when
the global demand for skincare products is burgeoning. The global
skincare market is valued at around Rs. 1659,00 crores a year while
that of the UK is valued at over Rs. 6,248 crores. An emphasis on
natural skincare products is also being seen across the globe and
Ozone Ayurvedic's ayurvedic range of skincare products meets this
After the success and market leadership of Nomarks, OZONE'S will
be the company's second brand, which will cater to the global skin-care
market. The range has diverse products from bath range - which comprises
Bath gel, Natural bath soaps, Hair cleansers and Hair conditioner.
The Bath soaps will be offered in Lime loofah, Mint and Cucumber
variants, made with essential oils extracted from flowers, leaf
stems, herbs or fruits.
OZONE'S range will also include 'Classical Ayurvedic' oils - like
complexion improvement oil (Kanka Oil), Hridradya Oil (for clearing
blemishes), Bust Development Oil and Bust firming Oil.
According to Mr. S.C.Sehgal, Managing Director, Ozone Ayurvedics,
"Ozone Ayurvedics has introduced innovative products, which
have been firsts in India. We test-marketed our products in the
UK market to assess consumer feedback and generated sales worth
Rs. 8 million. This will be our first step into the global skin-care
market and will follow the same product innovation strategy. Through
our International operations, we aim to target Rs. 16 crores, which
will contribute about 20% to our turnover."
Speaking on Ozone Ayurvedics' international distribution and marketing
strategy, Mr. Sanjay Khosla, Chief Coordinating Officer, International
Operations, OZONE AYURVEDICS said, "To create significant market
presence, our products will be available at convenient mass-market
outlets. We have, therefore, identified two market-entry formats:
distribution through pharmacies; distribution and selling support
services across pharmacies and natural food stores."
Ozone Ayurvedics has tied-up with Colorama Pharmaceuticals Ltd.,
one of UK's largest distributors, who caters to over 8000 outlets.
The products would also be visible on the touch-screens at these
retail points, serving as contact points for potential consumers.
Ozone Ayurvedics will initiate a sustained advertising campaign
on major electronic channels like Star, Zee, Sony, B4U and English
channels, for marketing its products, in the UK.
For the company's first manufacturing facility to be set-up in
the UK, all the herbs will be procured, in extracts form, from India,
while other requirements would be met locally. The new facility
will help Ozone Ayurvedics to cater to the European Union, Middle
East, Russia, U.S.A & Canada.
Presently, Ozone Ayurvedics exports its Nomarks range of products
to countries like UK, Malaysia, UAE, Myanmar, Sri Lanka etc. Last
financial year, the overseas sales were valued at Rs. 5 crores.
To ensure that the consumer gets best quality product, Ozone Ayurvedics
has fully integrated the production processes. Ozone Ayurvedics
is the only company in its category to have in-house herb farms
that enable it to grow the requisite herbs under carefully controlled
conditions and ensure that they are picked at exactly the right
time for peak potency. Ozone's environment conscious attitude and
strict adherence to stringent quality standards at every stage of
the process further contributes to the quality of the end product.
Ozone's production facilities located in Himachal Pradesh and Assam,
comply with GMP guidelines.
About Ozone Ayurvedics:
Ozone Ayurvedics has been at the forefront of introducing pioneering
products using the knowledge of Ayurveda and modern pharmacological
research. With a mission to propagate a natural, organic way to
good health and healing, the company has developed a wide range
of herbal health and beauty care products, which are today category
pioneers and best sellers. Inspired by the vision of the founder
Mr. S.C. Sehgal, a veteran in the pharma and healthcare industry,
Ozone Ayurvedics has created household
brand names like - Nomarks and ITIS that have pioneered the mark
removal and daily eye care categories. Today both the brands command
dominant market shares in both these categories.
For further details, please contact:
Pooja Rekhi: 011-24320132, 9810569434, firstname.lastname@example.org
Monika Agarwal: 011-24320133, 9811784695
Kuldeep Negi: 011-24320133, 9871955299