|*Joined Star in July 1999 as assistant
manager, strategy and planning. Introduced research and consumer behavior
and led the strategic planning process on Star Plus, scheduling and
presentation on the channel.
*In January 2000, became senior manager, strategic planning. Involved
with strategic planning on Star Plus, how to go forward on the content
side as well as scheduling, promotion and presentation and its cost...
*In July 2000, made associate vice-president, network planning and
presentation. The brief was strategy and planning across the Star
network - programming line-ups, their strategic direction, scheduling
and their promotion and placement.
*January 2001, becomes vice-president, programming Star Plus, Star
Movies, Star World. Plan, manage and execute all programming strategies
and lead the content and communication team on the channel. This includes
all aspects from the content to on-air promotion to its strategic
placement and covers commercial and cost center management.
*April 2002, senior vice-president programming content & communication.
All aspects of programming and marketing at the Star TV network.