Indiantelevision.com > AdEx India Analysis > Snapshot of Travel & Tourism sector on TV during Jan-Jun'10
 
 
 
 
 
 
Indiantelevision.com's AdEx India Analysis
Snapshot of Travel & Tourism sector on TV during Jan-Jun'10

(17 August, 2010)
 
 

Key Findings:

  • 55 per cent rise in 'travel & tourism' sector advertising on TV during H1 2010 compared to H1 '2009.
  • 'Private/international' tourism accounts for nearly 60 per cent of 'travel & tourism' sector advertising on TV during H1 2010.
  • 'Ministry of Tourism' contributed for 1/4th of 'travel & tourism' sector advertising on TV during H1 2010.
  • High advertising share of 'travel & tourism' on national channels during Jan-Jun 2010.
 
Volume growth of travel & tourism sector on TV.
 
 
  • Compared to H1 2009, advertising of 'travel & tourism' sector on TV has seen growth of 55 per cent during H1 2010.

Share of government and private/international advertisers in travel & tourism sector on TV.

 
 
  • During H1 2010, advertising of 'private/international' and 'government' tourism on TV was in the ratio of 59:41.

Top advertisers of travel & tourism sector on TV.

 
 
  • 'Ministry of Tourism', 'Malaysia Tourism' and 'South African Tourism' were the top three advertisers under 'travel & tourism' sector on TV during H1 2010.
  • During H1 2010, seven 'private/international' advertisers and three 'government' tourism departments made it to the top 10 list of 'travel & tourism' advertisers on TV.
New brands of travel & tourism sector on TV.
  • 'Rajim Kumbh 10' promoted by Chhattisgarh Tourism Corporation was the top most new brand under 'travel & tourism' sector on TV during H1 2010.
  • 'Kenya Tourism' and 'Abu Dhabi Tourism' followed the number one new brand of 'travel & tourism' sector on TV at second and third place respectively during H1 2010.

Share of travel & tourism sector in national vs regional channels.

  • During H1 2010, advertising of 'travel & tourism' sector on national and regional channels was in the ratio of 79:21.

Watch out for forthcoming interesting analyses in future.

 
(Analysis from AdEx India - A Division of TAM Media Research)


 
 
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