19 August 2019 | Volume 8 Issue No:79   Facebook Twitter YouTube YouTube
MAM | Media and Advertising
Cricketing legend MS Dhoni and CARS24 announce strategic tie-up
India's leading home-grown global talent management company Rhiti Sports Management has announced the strategic partnership between legendary cricketer MS Dhoni and CARS24, one of the country's fastest growing tech-enabled used car companies. As part of this partnership facilitated by Rhiti Sports Management, Dhoni will own equity in CARS24 and will also act as its brand ambassador.
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Sony SAB Brand Film Supermarket

The film is about a newly married couple who have set out for their honeymoon. Their excitement of being together is temporarily marred by the fact that they have been allocated two separate seats in the plane. The girl is visibly anxious to get this sorted by somehow exchanging seats which would then allow the two of them to sit together. She takes her request to change seats to her co-passenger who is a sombre, elderly and retired sort of a gentleman and a seemingly no nonsense kind of a person. He politely declines her offer because he prefers aisle seats and wont move to a middle seat in exchange. However, this matter of fact guy has a sudden change of mood when a young chirpy girl recognises him to be a professor whose books helped her to do well in her studies. The engagement with this girl, which makes him feel happy and recognised, pushes him to loosen up and offer his seat to the the girl's husband. The film is shot in a plane and resembles a typical scenario before take off when passengers are all trying to settle in and tuck their bags in their overhead bins. The film finally ends with a track that helps accentuate the turn around of events to a happy amicable space with the end tagline of " khushiyonwaali feeling".

Bhumika sharma
60 seconds
Purpose of the ad:

The key purpose of the campaign is to drive awareness of the light hearted content available on Sony SAB that lightens our lives. The brand has set out to do this by way of the insight that "Our lives are filled with stress and daily struggles, with no respite, even a small dose of happiness can have a big influence in looking at the world in a more positive light. Happiness has the ability to create a domino effect where you don't just want to contain it to yourself but it propels you to really pay it forward." So, the dimension of happiness that we wanted to champion at Sony SAB, marrying with the consumer insight was "Jitniinsaankikhushibadhtihai, utniheeduniyameininsaniyatbhibadhtihai". Keeping this core thought in mind, Sony SAB has launched this campaign with a new tagline 'KhushiyonWali Feeling'. This was the guiding force for the campaign which is a series of 3 films that creatively showcases through relatable everyday instances how happiness begets humanity.

Sony SAB
Creative Agency:


Production House:

Boot Polissh Films


Sana Ahmed

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MAM | Marketing
H&M, Hennes & Mauritz AB (H&M), the international retailer known for fashion and quality at the best price in a sustainable way, drums up to its launch debut on Myntra on 20th August 2019 at 8 pm. The coming together of one of the largest global fashion retailer and India's largest e-commerce platform is a much awaited launch for fashion lovers across the country.
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MAM | Marketing
Fevicol A+ partners with NAB & school students to create more than 2 lakh Rakhis for Army Jawans
Fevicol A+ - an innovative crafting glue from Pidilite - celebrated the auspicious festival of Rakshabandhan with its nation-wide endeavor: A Bond Of love. As part of this initiative, Fevicol A+ associated with the National Association for the Blind India (NAB), to create 1.5 lakh exquisite rakhis as a mark of support to the jawans of the Indian armed forces.
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  Television | TV Channels
  Prasar Bharati board approves restructuring of Doordarshan to separate creative functions
  iWorld | OTT
  Paytm to offer content, news, short videos & live TV from September
  Television | TV Channels
  Celebrate Independence Day with NewsX Special Programme Lineup

MAM | Marketing

  KCorp Charitable Foundation partners with Robin Hood Army for #Mission5 this Independence Day, to serve 5 million people across the country

Television | TV Channels

  Catch Richard Gere's return to television with the BBC First drama MotherFatherSon

iWorld | OTT

  MX Player's first integrated content partnership proves to be a success
Television | TV Channels
Times Network reduces Mirror Now MRP, launches new bouquet for English movie channels at Rs 10
DTH | DTH Operator
Independent TV to resume DTH service any day after 21 August
iWorld | OTT
Hotstar withdraws as an associate sponsor of IPL
- Facebook versus Others: Social network losing sheen to native content platforms
- TV advertisements dwindle as brands tighten purse strings amid slowdown
  Source: Financial Express
- Flipkart's video service is open-to-all without ads, at least for now
  Source: Livemint
- Farhan Akhtar, Kangana Ranaut give Khadim's national hope
  Source: New Indian Express
- If I were to make an ad on this city, MTC bus will be the icon
  Source: TOI
- Adware apps posing as photography apps, games tricked millions of Android users
  Source: Indian Express
- Hajmola launches Rakshabandhan campaign
  Source: ETBrandEquity
- Apple: 'We'll treat sites like malware if they break ad tracking rules'

Source: The Drum

- Cristiano Ronaldo Stars In Possibly The Worst Ad In The History Of Ads

Source: B&T

- Websites that peddle disinformation make millions of dollars in ads, new study finds

Source: CNN

- Early SMI Data: A tough start to a new advertising financial year

Source: Ad News

- See the VW ad banned in the UK for being sexist

Source: Fox Business

- Corey Weiner is taking over as CEO of mobile ad company Jun Group

Source: Tech Crunch

Movies | Hindi
Biopics & sports-based films help popularise sporting culture in India
Sattar minute, sattar minute hai tumhare paas ... shayad tumhari zindagi ke sabse khaas sattar minute ... (Seventy minutes, seventy minutes is what you have ... may be the most important seventy minutes of your life..)".
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Movies | Hollywood
MNX announces 'King of Hollywood'
MNX, Hollywood's wild child, launches its biggest property 'King of Hollywood', starting December 17, 2018, Monday to Friday @9pm. MNX, the channel that resonates with the youth through its stylish, edgy, fast-paced, new-age, premium content has crafted the property, 'King of Hollywood' with an aim to find the biggest Hollywood movie buff of all time.
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