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Banijay Group's Deepak Dhar on adapting shows for OTT, regional foray and digital dynamics

Deepak Dhar, who has witnessed the evolution of reality shows from close quarters, recently also worked on India’s first digital fashion reality show. Despite his expansive knowledge in the field, Dhar humbly depicts himself as a fresher in the game of digital reality show as what works on...

Television Production House Fiction
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Media Minds: Posterscope South Asia group MD Haresh Nayak talks about 11-year long journey on anniversary

OOH advertising is probably the starting point of the advertising culture. From hand-drawn paintings to physical and digital installations, this mode of talking to the consumer has evolved in the past many decades. One of the top names functioning in this industry has been Posterscope, from the...

MAM Podcasts
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Seagram's Royal Stag adds Jasprit Bumrah to 'Dream Team'

Making a grand addition to its ‘Dream Team’, Seagram’s Royal Stag has announced Jasprit Bumrah’s name as its brand ambassador. The young cricketer will soon be seen in a full-fledged 360-degree marketing campaign for the brand.

MAM Media and Advertising Ad Campaigns
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Tata Motors announces ‘Festival of Cars’ campaign for its customers

MUMBAI: To mark the beginning of this year’s auspicious festive season, Tata Motors today announced the launch of the Festival of Cars campaign for all its customers. Through this campaign, Tata Motors is offering benefits of up to Rs.1,50,000 on models such as Nexon, Hexa, Tiago, Tiago NRG, Tigor...

MAM Marketing MAM
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WhatsApp offers to track 'dubious' individuals for Indian govt

MUMBAI: Facebook vice president of global affairs and communications Nick Clegg met home minister Amit Shah, national security adviser Ajit Doval, IT and communications minister Ravi Shankar Prasad and commerce minister Piyush Goyal regarding the dispute over traceability of messages in WhatApp....

iWorld Social Media

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